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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

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81 5 Tips for Writing Quick-Read Copy (ad copy that captures attention) Entrepreneur Magazine Posted: July 12, 2007
82 Eco-Marketing a Hot Topic for Advertisers at Cannes USA Today Posted: June 22, 2007
83 Advertising: Embracing Change, TV Networks Find Stronger Demand for Ads (responding to changing market) New York Times Posted: June 22, 2007
84 Outdoor Advertising Gets Freshened Up USA Today Posted: June 21, 2007
85 Pigs With Cellphones, but No Condoms (television networks reject ads) New York Times Posted: June 19, 2007
86 Marketers Struggle to Get Folks to Stay Put for the Commercials New York Times Posted: May 22, 2007
87 Unilever Bans Models Deemed Too Thin From Ads AdLaw Posted: May 18, 2007
88 Ads That Are Too Fast for a Fast-Forward Button (five second commericals) New York Times Posted: May 18, 2007
89 Super Bowl Ad for $2.7M Also Buys MySpace Posting (cross media promotion) USA Today Posted: May 11, 2007
90 2007 Media Power 50: Advertising Venues Adapt as Habits Change (top outlets for b-to-b advertising) B to B Magazine Posted: May 10, 2007
91 Marketers Create Their Own Shows (advertisers producing for prime time television) USA Today Posted: April 10, 2007
92 Why the Hype Just Keeps on Coming (when product claims go over the top) BusinessWeek Posted: April 6, 2007
93 AAAA Advises Members To Protect Work in Agency Reviews (the need to protect advertising ideas) AdLaw Posted: March 9, 2007
94 Real Women Make Dove Ads (more consumer generated advertising) CBS News Posted: February 22, 2007 [video]
95 Digital Ads Light Up Driver Distractions Debate MSNBC Posted: February 22, 2007
96 Dialing for Small-Biz Dollars (pay-per-call advertising) BusinessWeek Posted: February 15, 2007
97 Ads Made By You, in a Click (creating television ads online) New York Times (via CNET News.com) Posted: February 9, 2007
98 Super Bowl Marketers Plan End Run (making customers go to the web to see end of ad) Wired Posted: February 2, 2007
99 Ads and Atmospherics (growth in outdoor advertising) Inc Magazine Posted: February 2, 2007
100 Ads Increasingly Inundate Public Places MSNBC Posted: January 22, 2007
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