New From KnowThis.com:

KnowThis: Marketing Basics Book

KnowThis: Marketing Basics - Only $24.99

Our first book offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 50% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.

 
 
Main > Tutorials > Marketing Planning and Strategy >

Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

Display Num 
101 The Coffee Wars Heat Up: New Strategies to Jolt the Caffeine-Conscious Consumer Knowledge@Wharton Posted: April 21, 2006
102 Marketing Designer Meat Business2.0 Posted: April 13, 2006
103 Marketing Strategy: Let Big Partners Do It (letting others do the selling) WSJ Startup Journal Posted: March 31, 2006
104 Newspapers Try to Lure New, Young Readers Wall Street Journal (via Pittsburgh Post-Gazette) Posted: March 22, 2006
105 Playing Defense (marketing as a defensive strategy) Inc Magazine Posted: March 22, 2006
106 New Research Explores Multi-Sided Markets (markets requiring more than one target market) Harvard B-School Working Knowledge Posted: March 17, 2006
107 Can Marketing Mystery Help Sell Elmo? (marketing a secret toy) Newsday Posted: February 20, 2006
108 CPG Marketers Find Web Is Place to Build Relationships (consumer products companies and online marketing) DMNews Posted: February 17, 2006
109 Static at XM Satellite Radio (the price of acquiring customers) BusinessWeek Posted: February 17, 2006
110 Sirius Satellite Radio and Howard Stern Go Ear to Ear with XM (branding and financial analysis) Knowledge@Wharton Posted: February 9, 2006
111 Anheuser-Busch is Rethinking its Marketing Strategy The Buffalo News Posted: February 6, 2006
112 How to Tackle a New Market Entrepreneur Magazine Posted: January 18, 2006
113 Lean Machine (six sigma in marketing) CMO Magazine Posted: January 9, 2006
114 Appliance Makers Marketing With Tourism Wall Street Journal (via Hartford Courant) Posted: December 30, 2005
115 Creating a Marketing-I.T. Partnership CRM Daily Posted: December 28, 2005
116 Marketing Priorities, Plans Include Boosting Budgets (spending for 2006) BtoB Posted: December 14, 2005
117 Why Coke Has Real Problems BusinessWeek Posted: December 12, 2005
118 Narnia Marketing Follows The Passion's Successful Example Orlando Sentinel (via Monterey Herald) Posted: December 12, 2005
119 Marketing With a Twist (design and arts in marketing) Miami Herald Posted: December 5, 2005
120 Why Marketing ROI Misses the Mark (measuring marketing effectiveness) CMO Magazine Posted: December 2, 2005
<< Start < Prev 1 2 3 4 5 6 7 8 Next > End >>
Page 6 of 8
 

© 1998-2009 KnowThis LLC. All rights reserved.