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Main > Tutorials > Marketing Planning and Strategy >

Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

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121 Marketing Rosa Parks: It's a Fine Line (marketing deceased celebrities) The Detroit News Posted: November 28, 2005
122 Alcohol makers on Tricky Path in Marketing to College Crowd USA Today Posted: November 17, 2005
123 Ten Marketing Ideas from Academia TopTechNews Posted: November 7, 2005
124 Experience Preferred (experiental marketing) CMO Magazine Posted: November 1, 2005
125 AOL: In Search of a New Strategy Knowledge @ Wharton Posted: October 26, 2005
126 Disaster Marketing: Making a Profit from Hurricanes (audio clip) NPR Posted: October 13, 2005
127 Why Is Microsoft Afraid of Google? Knowledge @ Wharton Posted: October 11, 2005
128 Magic Potion (consumer products at Disney) CMO Magazine Posted: October 7, 2005
129 Inside Microsoft's Marketing Machine ClickZ Posted: September 16, 2005
130 A Balanced Scorecard Approach To Measure Customer Profitability Harvard B-School Working Knowledge Posted: August 14, 2005
131 McDonald’s Pitching Healthier Lifestyle Los Angeles Times (via Journal Gazette) Posted: August 2, 2005
132 Fries With That Fruit? (McDonalds marketing strategy) Los Angeles Times Posted: July 19, 2005
133 The Doom-Defying, Two-Fisted Marketing of Fantastic Four Wired Magazine Posted: July 14, 2005
134 Pencil Company Sharpens Marketing Approach (audio story) NPR Posted: July 6, 2005
135 Five Steps to Marketing Success CNN Posted: July 6, 2005
136 Rescuing Products with Stealth Positioning Harvard B-School Working Knowledge Posted: June 14, 2005
137 Plan Your Marketing Strategy Well Business Review - Albany Posted: June 7, 2005
138 It Seemed Like a Good Idea at the Time (famous product failures) MSNBC Posted: April 24, 2005
139 Super Idea Needs a Plug (need for marketing plan) Houston Chronicle Posted: March 16, 2005
140 Food Fight: Obesity Raises Difficult Marketing Questions Knowledge @ Wharton Posted: February 23, 2005
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