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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

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141 Connecting Marketing Metrics to Financial Consequences (registration req.) Knowledge @ Wharton Posted: November 23, 2004
142 The Bang for Your Marketing Buck BusinessWeek Posted: November 16, 2004
143 Hello Kitty: A Marketing Sensation Grows Up (includes audio) National Public Radio Posted: November 5, 2004
144 Bull's-Eye: Target's Cheap-Chic Strategy Harvard B-School Working Knowledge Posted: August 18, 2004
145 Hotels Bring Out Big Fluff in Bed Wars Detroit Free Press Posted: August 18, 2004
146 A New Marketing Strategy For Live Music Performances AdAge Posted: July 13, 2004
147 A Marketer's Dream: Your Cell Phone BusinessWeek Posted: July 1, 2004
148 Prince Reaches Out 2U With Marketing That's All His USA Today Posted: June 24, 2004
149 Controversy Hollywood's Newest Marketing Tool Hollywood Reporter Posted: June 11, 2004
150 Study: Most Tech Marketers Don't Measure ROI DM News Posted: June 4, 2004
151 The Strategic Role of Marketing Harvard B-School Working Knowledge Posted: June 2, 2004
152 Can Burger King Rekindle the Sizzle? Harvard B-School Working Knowledge Posted: May 14, 2004
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