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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

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21 Coke, Pepsi Ready for New Round of Soda Wars (see recession as an opportunity) MSNBC Posted: February 7, 2009
22 The Secret To Selling When Nobody's Buying (marketing strategy for recessionary times) NPR Posted: January 15, 2009
23 A Cult BBQ Brand Stages a Comeback (challenges of re-establishing a brand) Fortune Posted: November 21, 2008
24 Marketers Take a Softer Tack to Reach Uneasy Consumers (adjust approach in tough economic times) Wall Street Journal Posted: November 8, 2008
25 A Breakaway Opportunity for Inferior Products (reasons to market a lower end product) Strategy and Business Posted: November 5, 2008
26 Krispy Kreme Hopes to Heat Up Sales With Ice Cream (struggling firms tries new strategy) USA Today Posted: September 25, 2008
27 Liz Claiborne's High Fashion Stumble (problems with strategy change) Fortune Posted: September 20, 2008
28 Online Auctions, Part 2: The eBay Diaspora (strategy change at eBay - Part 1 of series is also available) ECommerceTimes Posted: September 12, 2008
29 Theaters Look Beyond Movies To Fill Seats (test new strategy to attract customers) NPR Posted: September 12, 2008 [audio]
30 Frozen Yogurt War De-Thaws, Tart New Brands Hit US (new model for old idea) Associated Press (via Google) Posted: August 23, 2008
31 Disney to Target Boys With Rebranded Cable Channel (strategy shift from Toon Disney to Disney XD) Los Angeles Times Posted: August 8, 2008
32 Marketing Effectiveness: Beyond the Short Term (understanding long term effect of marketing - PDF format) MillwardBrown Posted: June 13, 2008
33 Show, Don’t Tell, Marketing Strategy Gains Momentum (letting customers experience the product before they buy) San Diego Business Journal Posted: May 22, 2008
34 Marketing During Recession: Survival Tactics (PDF format) MillwardBrown Posted: May 2, 2008
35 The Hard Sell: How to Market Products That Are No Longer Popular Knowledge @ Wharton Posted: April 30, 2008
36 What's Next for Newsmagazines? (searching for a new strategy) Wall Street Journal Posted: April 4, 2008
37 New Life for Tired Brands (assessing value of old brands) Strategy + Business Posted: April 2, 2008
38 Allocating Marketing Resources (an academic look at marketing decision making - PDF format) Harvard B-School Working Knowledge Posted: March 14, 2008
39 For a New Brand, Pepsi Starts the Buzz Online New York Times Posted: March 14, 2008
40 Apparently, You Can Be Too Sexy (Victoria Secret evaluates marketing strategy) Wall Street Journal Posted: February 29, 2008
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