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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

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41 Now's Not the Time to Trim Marketing Budgets (decisions in tough economic times) Reuters Posted: February 26, 2008
42 The Influencers (trends and people affecting planning) Entrepreneur Magazine Posted: February 22, 2008
43 Out of the Black Box: Marketing a Product with a Warning Box (marketing under tight restrictions) Pharmaceutical Executive Posted: February 15, 2008
44 Marketing Effectiveness: It's More Than Just ROI (measuring the financial impact of marketing - PDF format) MillwardBrown Posted: February 15, 2008
45 Private Label Brands Dominate When Exclusivity and Extendability Converge (creating a successful private label strategy) Package Design Posted: February 14, 2008
46 Super Bowl Is Crunch Time For Doritos' Risky Youth Strategy Wall Street Journal Posted: February 1, 2008
47 Starbucks Closes Stores, Makes Changes As Sales Cool (changing marketing strategy) USA Today Posted: February 1, 2008
48 McDonald’s Coffee Bars to Take on Starbucks (more coffee wars) MSNBC Posted: January 10, 2008
49 The Customer Connection: The Global ­­­Innovation 1000 (innovators and their strategies for innovating) Strategy+Business Posted: November 30, 2007
50 P&G Moves Tummy Pill Into Stores (taking a different approach to launching a new product) Cincinnati Enquirer Posted: November 29, 2007
51 Coffee Clash: McDonald's Takes on Starbucks (strategy for taking on top brand) MSNBC Posted: November 20, 2007
52 Consumer Products Double Down on Brands (combining brands) MSNBC Posted: November 16, 2007
53 Zippo Has Diversified Its Business After 75 years (salvaging a business in light of social pressure) Pittsburgh Post-Gazette Posted: November 2, 2007
54 Keep Them in the Fold (the concept of continuity marketing) Target Marketing Magazine Posted: October 25, 2007
55 One-Hit Wonders (focusing a business on only one type of product) Entrepreneur Magazine Posted: October 18, 2007
56 Majority of B-to-B Marketers Lack Crisis Plan B to B Magazine Posted: October 16, 2007
57 Marketer's of the Year 2007 (in PDF format) Brandweek Posted: October 12, 2007
58 Microsoft Takes Aim at Google’s Ad Supremacy New York Times Posted: September 26, 2007
59 Think Big (ideas for creating a strong market positions) Wall Street Journal Posted: September 19, 2007
60 Ending the Bitter Feud Between Sales and Marketing Sales & Marketing Management Posted: September 19, 2007
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