New From KnowThis.com:

KnowThis: Marketing Basics Book

KnowThis: Marketing Basics - Only $24.99

Our first book offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 50% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.

 
 
Main > Tutorials > Marketing Planning and Strategy >

Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

Display Num 
61 Selling P&G (marketing strategy at Procter & Gamble) Fortune Posted: September 6, 2007
62 Patience Wears Thin at AOL Over Repositioning (questioning new strategy) MSNBC Posted: August 24, 2007
63 Fad Marketing's Balancing Act (using short term product strategy) BusinessWeek Posted: July 27, 2007
64 Dell's Marketing Makeover (regaining lost ground) BusinessWeek Posted: July 13, 2007
65 iPhone: How Apple Created a Frenzy Seattle Times Posted: June 29, 2007
66 Burger King Cooks Up a Rebound Strategy (revamping marketing strategy) MSNBC Posted: June 19, 2007
67 New Products (Like the iPhone): Announce Early or Go for the Surprise Rollout? (when to announce new products) Knowledge @ Wharton Posted: June 15, 2007
68 Marketers Are Joining the Varsity (marketing to high school sports teams) New York Times Posted: June 12, 2007
69 Is Wal-Mart Too Cheap for Its Own Good? (problems with changing strategy) New York Times Posted: June 1, 2007
70 Monsoon Marketing (quality over low price) FastCompany Posted: April 13, 2007
71 Procter and Gillette Learn From Each Other’s Marketing Ways (what happens after a merger) New York Times Posted: April 13, 2007
72 Saving Starbucks' Soul (reassessing company's core mission) BusinessWeek Posted: March 30, 2007
73 A New Spin For an Old Brand (resurrecting a famous golf brand) San Diego Union Posted: March 30, 2007
74 How to Fight Big Rivals: Play Up Style and Service WSJ Startup Journal Posted: March 28, 2007
75 Borders Dumps Amazon, Heads for Web (when partners turn competitors) ECommerce Times Posted: March 23, 2007
76 Nintendo's Wii Sparks Secondary Industry (th market for complementary products) WSJ StartupJournal Posted: March 20, 2007
77 It's All in the Jeans (competition in a growth market for premium denim) CNN Posted: February 23, 2007
78 How Yahoo Blew It (marketing decisions in hindsight) Wired Posted: February 2, 2007
79 The Myth of Market Share: Can Focusing Too Much on the Competition Harm Profitability? Knowledge @ Wharton Posted: January 26, 2007
80 Make a New Plan, Stan (importance of a plan for e-retailers) Internet Retailer Posted: January 10, 2007
<< Start < Prev 1 2 3 4 5 6 7 8 Next > End >>
Page 4 of 8
 

© 1998-2009 KnowThis LLC. All rights reserved.