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Main > Tutorials > Marketing Planning and Strategy >

Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

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81 Yuck: The Taste of Success (turning a bad feature into a good one) BrandChannel Posted: December 14, 2006
82 Wal-Mart Ad Search, Take 2 (when a marketing executive doesn't work out) USA Today Posted: December 13, 2006
83 Wal-Mart With Wings (Ryanair) BusinessWeek Posted: November 17, 2006
84 Big Rivals Can Open Up Markets (when small companies need big companies to grow markets) WSJ Startup Journal Posted: November 10, 2006
85 Would You Like Some Golf Balls With That Ticket? (more revenue through cross selling) USA Today Posted: November 1, 2006
86 Music Downloads Drive a Back-Catalog Business Opportunity (turning old music into digital gold - Audio clip) NPR Posted: October 31, 2006
87 Will the "Long Tail" Work for Hollywood? (selling the less popular films) Harvard B-School Working Knowledge Posted: October 27, 2006
88 Disney to Make Food Healthier for Kids (limiting use of company branding license) USA Today Posted: October 19, 2006
89 Turning a Fad Product Into a Brand of Apparel (challenges of building a brand) WSJ Startup Journal Posted: September 27, 2006
90 AOL Casts Its Fate With Ads BusinessWeek Posted: August 4, 2006
91 The Maturation of MRM (managing with marketing resource management technology) destination CRM Posted: August 3, 2006
92 Queen Of Pop (reviving Coke) BusinessWeek Posted: July 28, 2006
93 Why Old-School Marketing Still Dominates (traditional methods still important) BusinessWeek Posted: July 19, 2006
94 Ad Ratios and Budgets Grow (results of annual spending survey) B to B Magazine Posted: July 10, 2006
95 Marketers Aim for Engaged Consumers (strategies for getting customers involved) USA Today Posted: June 20, 2006
96 Six Flags CEO Waves the Signal Flag for Families (adjusting strategy) USA Today Posted: June 16, 2006
97 If You Were in Charge, How Would You Market These Products? (important considerations in marketing planning) Knowledge @ Wharton Posted: June 2, 2006
98 Multicultural Marketing Target Marketing Magazine Posted: May 4, 2006
99 Getting the CEO to Get Marketing (dealing with non-marketers) Industrial Distribution Posted: May 1, 2006
100 Hannibal, CMO (leadership issues in marketing) CMO Posted: April 21, 2006
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