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Main > Tutorials > Product Decisions >

Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

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101 Wii Speeds Up the Rehab Process (finding new uses for products) USA Today Posted: July 25, 2007
102 Message in a Bottle (the marketing of bottled water) Fast Company Posted: June 29, 2007
103 Starbucks Agrees To Change Name of Apple Cider Drink (a question of misleading product name) AdLaw Posted: June 15, 2007
104 (Not) Made in the USA (high-tech products around the world but not in US) Entrepreneur Magazine Posted: June 7, 2007
105 The iPhone Economy Emerges (the complementary product market) Inc. Magazine Posted: June 4, 2007
106 Going for Distance (packaging in the golf ball industry) Package Design Magazine Posted: June 1, 2007
107 Removing Parasites in the Portfolio (how to determine when to drop products) Visions Posted: May 8, 2007
108 It's Still Not Easy Selling Green (struggles with green marketing) MSNBC Posted: April 26, 2007
109 Court Questions Zale's Use of Trademark in Paid Search Text CNET News.com Posted: April 26, 2007
110 Branding That Makes Sense(s) (sensory packaging) BrandPackaging Posted: April 20, 2007
111 Xerox Refocuses On Its Customers (customer involvement in new product development) BusinessWeek Posted: April 20, 2007
112 Designed to Sell: Procter & Gamble (how to encourage product innovation) Sales and Marketing Management Posted: April 20, 2007
113 Protecting Your Brand with Trademarks Entrepreneur Magazine Posted: April 18, 2007
114 Audible Magic Emerging as Top Copyright Cop in Digital Revolution (battling online copyright infringement) Pittsburgh Post-Gazette Posted: April 2, 2007
115 Winemakers Think Inside the Wine Box as Image Shifts With Better Varieties (non-traditional packaging) USA Today Posted: March 28, 2007
116 Knowing the Terrain: Designing Packages to Survive Uncertain Global Supply Chains (how the distribution channel affects packaging) Package Design Magazine Posted: March 23, 2007
117 Viacom Sues YouTube for $1 Billion (question of copyright infringement) Pittsburgh Post-Gazette Posted: March 14, 2007
118 Tying the Knot with Disney (Disney product line extension) BusinessWeek Posted: March 14, 2007
119 Vanity Sizes (clothing sizes the same as before but bigger) CBS News Posted: March 9, 2007 [video]
120 Digital Rights Debate (handling copyright protection) ABC News Posted: February 13, 2007 [video]
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