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Main > Tutorials > Product Decisions >

Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

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121 Apple, Beatles Settle Trademark Lawsuit CBS News Posted: February 5, 2007
122 Virtual Reality Spreading In Business (creating products through virtual reality) CBS News Posted: January 19, 2007
123 Cisco Sues Apple Over iPhone Name Ecommerce Times Posted: January 11, 2007
124 Consumer Goods Companies Turn to Talkative and Offbeat Labels to Stick Out in Crowded Aisles (eye catching product labels) Pittsburgh Post-Gazette Posted: January 9, 2007
125 The 411 on Product Lifecycle Management (software to manage the PLC) Multichannel Merchant Posted: January 5, 2007
126 Consider Specific Zone Strategies for Targeted Packaging and Merchandising (planning packaging for store placement) Package Design Magazine Posted: December 15, 2006
127 Amazon Hits Back at IBM Over Patents (e-commerce patents at issue) CNET News.com Posted: December 15, 2006
128 Getting That Crunching Sound Juuust Right (building the right sound into a product) Marketplace Posted: December 15, 2006 [audio]
129 Google's Copyright Fix (dealing with YouTube purchase) Business2.0 Posted: December 11, 2006
130 Obviousness Is Not So Obvious (US Supreme Courts take on patents) TechNewsWorld Posted: November 29, 2006
131 The Perfect Thing (making of the iPod) Wired Magazine Posted: November 7, 2006
132 MySpace Inks Deal to Block Copyright Infringers ECommerce Times Posted: October 31, 2006
133 IBM Sues Amazon for Patent Infringement ECommerce Times Posted: October 24, 2006
134 Facing Off Against ‘Wrap Rage’ (responding to consumer complaints with packaging) BrandPackaging Posted: October 20, 2006
135 ESPN's Cell-Phone Fumble (lessons from a product failure) BusinessWeek Posted: October 20, 2006
136 Get Smart (the move to smart packaging) BrandPackaging Posted: September 27, 2006
137 $20 Billion for a Good Night's Rest (new products to meet need for sleep) Business 2.0 Posted: September 25, 2006
138 Google is Not the Same as Search (protecting trademarked name from becoming generic) AdLaw Posted: September 20, 2006
139 A Brew by Any Other Name (product naming) BrandChannel Posted: September 12, 2006
140 Metrics Matter: Measuring Packaging ROI (package change accountability) Brand Packaging Posted: September 8, 2006
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