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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

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141 'Influentials' and 'Imitators': How to Better Forecast the Sale of New Products Knowledge @ Wharton Posted: September 8, 2006
142 Marbury vs. Madison Avenue (sneakers for only $15) Slate Posted: September 1, 2006
143 The Art of Boxing (the video game package) BusinessWeek Posted: August 25, 2006
144 Big Food Companies Sell More Organic Products Wall Street Journal (via Pittsburgh Post-Gazette) Posted: August 24, 2006
145 Asia Warms up to Intellectual Property (how Asian countries handle IP issues) CNET News.com Posted: August 23, 2006
146 Google Takes Issue With 'google' (protecting trademarked name) ECommerce Times Posted: August 18, 2006
147 Architecting Brands To Soar Above Private Label (competing against private label) Brand Packaging Posted: August 8, 2006
148 The Boon of the Aging Boomer: Structural Design Needs To Be Inclusive (packaging for aging baby boomers) Packaging Design Magazine Posted: August 3, 2006
149 Friendster Patent Could Hurt Rivals (business method patent could impact social networking) Wall Street Journal (via Pittsburgh Post-Gazette) Posted: July 28, 2006
150 Will the New Nike+iPod Sport Kit Hit the Ground Running, or Hit the Wall? Knowledge @ Wharton Posted: July 28, 2006
151 Smile, You’re Facing a Trademark Suit (the smiley face battle) AdLaw Posted: July 21, 2006
152 Product Packaging That Pays (example of packaging changes) Business 2.0 Posted: July 21, 2006
153 KitKat Meltdown: Flavored Candy Bars Were Not a Sweet Success (problems with too many product line extensions) Wall Street Journal (via Miami Herald) Posted: July 17, 2006
154 Inside Google's New-Product Process BusinessWeek Posted: June 30, 2006
155 How Failure Breeds Success (the benefits of failed products) BusinessWeek Posted: June 30, 2006
156 Emotional Connections or Functionality — What Really Drives Consumer Sales? (results of consumer package research) Package Design Posted: June 28, 2006
157 If It's All in a Name How Do You Find One? (issues in finding a name) WSJ Startup Journal Posted: May 26, 2006
158 U.S. Patent Office Re-Examines Amazon's 'One Click' Patent AP (via Pittsburgh Post-Gazette) Posted: May 23, 2006
159 Gum Wars Get Popping (with slideshow examples of new products) Business2.0 Posted: May 18, 2006
160 Feature Bloat: The Product Manager's Dilemma (product over-development) Harvard B-School Working Knowledge Posted: May 9, 2006
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