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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

Display Num 
21 Tobacco Firms Sue to Block Marketing Law (challenge promotion and packaging requirements) New York Times Posted: September 3, 2009
22 Designing For Retail Realities (considering how packaging looks in retail stores) Brand Packaging Posted: September 1, 2009
23 If College Dorm Students Need It, Retailers Have It (retailers tap into little known product requirement) NPR Posted: August 26, 2009
24 Sony's Reader Daily Edition takes on Amazon's Kindle (the hot market for e-books) USA Today Posted: August 26, 2009
25 Small Country, Big Brands (a look at brands from Switzerland) brandchannel.com Posted: August 26, 2009
26 Radiohead Blazes a Marketing Trail (adjusts to consumer preferences) New York Times Posted: August 24, 2009
27 Bud Light Fan Can Draws Criticism (raises concerns on college campuses) NPR Posted: August 24, 2009 [audio]
28 Slicing the Bread but Not the Prices (strategy to improve product rather than lower price) Wall Street Journal Posted: August 19, 2009
29 Managing Risk in a Package Redesign: What Can We Learn From Tropicana? (learning from packaging mistake) Brand Packaging Posted: August 19, 2009
30 Packaging for a Good Cause (cause marketing through package design) Brand Packaging Posted: August 19, 2009
31 What's in a New Logo? (examples of companies who changed their logo) Fortune Posted: August 17, 2009
32 After Dolls Taken Away, Bratz Maker Tries Again (company struggles to make a comeback after legal loss) MSNBC Posted: August 4, 2009
33 Package Viewing Patterns (use of eye tracking research for product decisions) Package Design Magazine Posted: August 4, 2009
34 The Secret Design History of 12 Famous Brands (history behind the logo and designs) FastCompany Posted: July 31, 2009 [slide]
35 The New Starbucks: A Subtler Brand (company tests new marketing ideas) ABC News Posted: July 27, 2009 [video]
36 Internet Regulator Mulls Cybersquatting Block (proposal for central database of trademark names) USA Today Posted: July 15, 2009
37 Stricter Labeling Urged for Bottled Water USA Today Posted: July 13, 2009
38 Handset Makers Agree to Standard Charger (for European markets leading companies agree on product standardization) BrandWeek Posted: July 9, 2009
39 Recession Proof! (packaging ideas for tough times) Brand Packaging Posted: June 28, 2009
40 Think Twice About Being First to Market (why being first with a new product may not best) BusinessWeek Posted: May 21, 2009
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