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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

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41 Companies Object to Google Policy on Trademarks (allow for trademark names to trigger ads) New York Times Posted: May 16, 2009
42 Dippin' Dots Looks for Next Flash-Frozen Hit: Coffee Dots (the need for new products to stay competitive) USA Today Posted: May 14, 2009
43 Facebook's Trademark Troubles (may be forced to rename ad product) Forbes Posted: April 29, 2009
44 Google's Trademark Tussle (issue of trademarks and Internet ads rises again) BusinessWeek Posted: April 18, 2009
45 A Strategy When Times Are Tough: It’s New! (why companies are introducing new products during recession) New York Times Posted: March 26, 2009
46 Is the Ugly Shoe Craze About to End? (trendy brand may have reached end of product life cycle) MSNBC Posted: March 21, 2009
47 Discovery Sues Amazon's Kindle MSNBC Posted: March 21, 2009
48 Packaging: Lessons from Tropicana’s Fruitless Design (packaging design gone bad) Brandchannel Posted: March 16, 2009
49 Copyright Challenge for Sites That Excerpt (a question of posting other's materials) New York Times Posted: March 7, 2009
50 Amazon: Only Copyright Holders Can Unzip Kindle's Lips (change new product feature after complaints) ECommerce Times Posted: March 5, 2009
51 Coke and Pepsi Try Reinventing Water BusinessWeek Posted: February 27, 2009
52 If You’re Nervous, Deodorant Makers Have a Product for You (special formulations attract more customers at higher prices) New York Times Posted: February 21, 2009
53 Monster Companies Settle Name Differences (follow-up report on use of trademark name issue) NPR Posted: January 8, 2009 [audio]
54 Music Industry to Abandon Mass Suits (seek new approach to combat copyright infringement) Wall Street Journal Posted: December 20, 2008
55 New Packaging May End Wrap Rage (possible replacement for annoying clamshell plastic packaging) Marketplace Posted: December 20, 2008 [audio]
56 Golf Course Fights Back For 'Monster' Name (battle over trademark name turns tough) NPR Posted: December 13, 2008
57 Can You Still Patent a Method of Doing Business? ECommerce Times Posted: December 6, 2008
58 A New Look for McDonald's (updates its product packaging) BusinessWeek Posted: December 6, 2008
59 Five Principles for Packaging New Products BrandPackaging Posted: November 13, 2008
60 Mattel Gambles on Pricey Elmo for Holidays (questionable strategy in tough economic times) Wall Street Journal Posted: October 11, 2008
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