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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

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61 Folgers Markets a New Coffee to Cost-Cutting Home Brewers (the marketing approach for a new product introduction) New York Times Posted: September 20, 2008
62 A New Battle Is Beginning in Branding for the Web (trademarks and Internet marketers) New York Times Posted: September 6, 2008
63 Coke's New Design Direction (innovative designs ideas) BusinessWeek Posted: August 30, 2008
64 Mattel Awarded $100M in Bratz Dolls Copyright Case USA Today Posted: August 28, 2008
65 Designing the iPhone of Diapers (product design at leading diaper maker) Fortune Posted: August 28, 2008
66 Domino's to Add Sub Sandwiches to Pizza Delivery (extends product line) USA Today Posted: August 23, 2008
67 Copyright Law and the Web, Part 1: A Hazy Intersection TechNewsWorld Posted: August 22, 2008
68 Patent Office Casts Shadow on Dell's Claim to Cloud Computing (rejects claim as generic term) ECommerceTimes Posted: August 22, 2008
69 New Magazine-Sharing Site May Violate Copyrights (a question of infringment) USA Today Posted: August 16, 2008
70 Dell Shoots for Cloud Computing Trademark (seeks to trademark common industry term) ECommerce Times Posted: August 9, 2008
71 Apple's New iPhone: Let the Frenzy Begin (complementary product makers ready to respond) Inc Magazine Posted: June 6, 2008
72 Hydrox Redux: Cookie Duels Oreo, Again (consumer pressure resurrects brand) Wall Street Journal Posted: May 29, 2008
73 End of the Road for E-Commerce Patents? (the future of business methods patents) Ecommerce Times Posted: May 29, 2008
74 Protecting Your Products (when a patent is needed) SmartMoney Posted: May 20, 2008
75 Coke, Pepsi Offer Smaller Drinks For Less (packaging changes) USA Today Posted: May 9, 2008
76 Designing for the Shopper (principles for effective packaging) Brand Packaging Posted: May 2, 2008
77 Sustainability is Taking Root (the push for sustainable packaging) Brand Packaging Posted: May 2, 2008
78 Sacrebleu! It Comes With a Straw? (unusual packaging ideas for French wines) MSNBC Posted: April 25, 2008
79 When Imitation Is Not Flattery (legal protection of product design via trade dress concept) Package Design Magazine Posted: April 18, 2008
80 French Court Bars Champagne Cookies (claims trademark violation) Associated Press (via Google) Posted: April 11, 2008
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