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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

Display Num 
81 Internet, Consumer Patents Rule at Auction (the value of Internet and computer patents) CNET News.com Posted: April 9, 2008
82 Gibson Sues Retailers Over Guitar Hero (claims patent infringement) USA Today Posted: March 21, 2008
83 Beer Brewers Juice Up Their Flavor Varieties (new beer products hit the market) USA Today Posted: March 5, 2008
84 A Package That Lights Up the Shelf (unique packaging idea) New York Times Posted: March 5, 2008
85 EBay Settles 7-Year Dispute Over Patents (end of long battle over Internet business method patents) USA Today Posted: February 29, 2008
86 Toy Makers Tweak Lines to Offset Rising Costs (external factors affecting product decisions) MSNBC Posted: February 20, 2008
87 Blu-Ray Nears Victory in Battle Over High-Def DVD Players (competition for a product format) USA Today Posted: February 20, 2008
88 Customized Branding: Consumers Get Creative Control (letting customers build their own product) BrandChannel Posted: February 8, 2008
89 Line Extensions That Crossed the Line in '07 (survey of bad new product ideas) BrandWeek Posted: December 13, 2007
90 No Packaging? No Problem (selling products without packaging) Marketplace Posted: November 16, 2007 [audio]
91 To Trump Small Brewers, Beer Makers Get Crafty (product development at large beer makers) Wall Street Journal Posted: October 26, 2007
92 Amazon 1-Click Patent Rejected CNET News.com Posted: October 18, 2007
93 Another '80s Comeback: All-in-One PCs (new products from old ideas) USA Today Posted: October 5, 2007
94 Wal-Mart Takes Green Approach to Detergent (restrictions on product packaging) MSNBC Posted: September 26, 2007
95 Inventables Looks to the 2.0 of Products (help in coming up with new product ideas) NPR Posted: September 6, 2007 [audio]
96 Backpacks: A New Badge of Cool (product line expansion) USA Today Posted: August 21, 2007
97 Google's Keyword Ads Don't Fly With American (another company sues over use of keyword triggered ads) ECommerce Times Posted: August 21, 2007
98 J&J Sues Red Cross Over Trademark Breach NPR Posted: August 10, 2007 [audio]
99 Reading Up on Patents And Intellectual Property (sources for learning more about patents and IP) WSJ StartupJournal Posted: August 10, 2007
100 Product Packages Now Shout to Get Your Attention New York Times Posted: August 10, 2007
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