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Main > Tutorials > Consumer Buying Behavior >

Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

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21 Managing an Online Reputation (advice for handling what people say online) New York Times Posted: July 30, 2009
22 More Retailers Say Yes to Food Stamps USA Today Posted: July 30, 2009
23 Perception Isn't Everything to Shoppers (price may alter perception but not purchasing) Inc. Magazine Posted: July 20, 2009
24 Approval by a Blogger May Please a Sponsor (questions raised when proving free product for bloggers to review) New York Times Posted: July 13, 2009
25 Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most (consumer decision influences) Nielsen Posted: July 13, 2009 [research report]
26 Don't Give Your Customers a Reason to Park Their Carts (advice for online sellers) E-Commerce Times Posted: July 9, 2009
27 Why Buy? ‘Transumers’ Try to Rent Everything (the consumer rental culture) MSNBC Posted: July 9, 2009
28 What Ads Types Are Most “Helpful”? Search Ads Follow Newspapers, TV (consumer research results) Search Engine Land Posted: July 9, 2009
29 Downturn Changes British Web Shopping BusinessWeek Posted: June 6, 2009
30 Beware Social Media Marketing Myths (being cautious on the hype of social networks) BusinessWeek Posted: May 30, 2009
31 Rich People Feel Guilty Buying Luxury Stuff in Bad Economy USA Today Posted: May 2, 2009
32 Marketers Find Twitter a Tweet Recipe for Success USA Today Posted: April 1, 2009
33 Addicted to Shopping ABC News Posted: March 28, 2009 [video]
34 Skittles Cozies Up to Social Media (lets consumers drive website content) Wall Street Journal Posted: March 5, 2009
35 The Shopper of Tomorrow: Trading Down (economic forces change customer behavior) Knowledge @ Wharton Posted: February 19, 2009
36 Consumers Display Negotiating Nerve (learning how to bargain) Marketplace Posted: February 11, 2009 [audio]
37 Lower Gas Prices Send Buyers After Big Cars Again USA Today Posted: January 29, 2009
38 Stores Worry Holiday Sales May be Permanent (customers becoming conditioned to good deals and lower prices) MSNBC Posted: January 7, 2009
39 Your Teen's First Recession: Learning to Cut Back (reacting to the need to adjust buying behavior) Associated Press (via Google) Posted: December 24, 2008
40 Yahoo! Plays The Privacy Card (holds visitor information for only 3 months) Forbes Posted: December 20, 2008
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