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Main > Tutorials > Consumer Buying Behavior >

Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

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41 Luxury Shame (the rich cut back on conspicuous consumption) Newsweek Posted: November 29, 2008
42 How Nike's Social Network Sells to Runners BusinessWeek Posted: November 13, 2008
43 Obama Family Favorites Likely to Get Brand Boost (how a major influencer can affect product sales) USA Today Posted: November 5, 2008
44 Wal-Mart Sees Shifts in Shoppers Buying Habits (effected by down economy) USA Today Posted: October 22, 2008
45 Tracking the Elusive Consumer (consumer choice modeling) Strategy and Business Posted: October 22, 2008
46 Make Friends, Don't Pitch Them (the challenges of marketing through social networks) MillwardBrown Posted: October 11, 2008
47 How To Erase Your Tracks Online (more browsers offer privacy option) Forbes Posted: September 6, 2008
48 Some Stores Quiet Over Card Breach (stores do not notify customer when credit cards numbers are stolen) Wall Street Journal Posted: August 16, 2008
49 Consumers Change Buying Habits, But Will It Last? (change due to economic conditions) Associated Press (via Google) Posted: July 26, 2008
50 Privacy on the Web: Is It a Losing Battle? Knowledge @ Wharton Posted: June 28, 2008
51 Charter Scraps User-Tracking Plan After Privacy Flap (internet provider backs off tracking plans) ECommerce Times Posted: June 28, 2008
52 A Primer on Social Media Marketing Components and Tactics (how marketers can use social networks) ClickZ Posted: June 12, 2008
53 Consumers Turn to Bartering for Goods, Services (dealing with economic downturn) Associated Press (via Google) Posted: June 6, 2008
54 We-Commerce (why onine retailers should consider marketing on social networks) Internet Retailers Posted: May 30, 2008
55 Guessing the Online Customer’s Next Want (techniques for predicting what customers want) New York Times Posted: May 20, 2008
56 Conspicuous Consumption and Race: Who Spends More on What Knowledge@ Wharton Posted: May 15, 2008
57 Tough Cookies for Web Surfers Seeking Privacy (use of cookies for Internet tracking still rules) Los Angeles Times Posted: April 18, 2008
58 Industry Group Releases Online Privacy Guidelines (group responses to US government request) AdLaw Posted: March 27, 2008
59 A Company Promises the Deepest Data Mining Yet (privacy concerns raised for method of tracking web users) New York Times Posted: March 21, 2008
60 Supermarket Breach Exposes 4.2M Accounts USA Today Posted: March 18, 2008
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