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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

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61 Do YouTube? (retailers reluctant to embrace social media) Stores Posted: February 15, 2008
62 Cellphone Ads Ring Up Privacy Concerns USA Today Posted: January 4, 2008
63 F.T.C. Issues Online Ad Privacy Guidelines New York Times Posted: December 21, 2007
64 Who Owns You? Finding a Balance between Online Privacy and Targeted Advertising Knowledge @ Wharton Posted: December 14, 2007
65 How to Be a Smart Shopper (includes list of shopper types) NPR Posted: December 4, 2007 [audio]
66 Marketers Laud Facebook's Retreat On Privacy Controls (addressing concerns over new advertising approach) CNN Posted: November 30, 2007
67 Men Buy, Women Shop: The Sexes Have Different Priorities When Walking Down the Aisles (differences in retail buying behavior) Knowledge @ Wharton Posted: November 29, 2007
68 Free Credit Reports Sometimes Aren't Free USA Today Posted: November 28, 2007
69 How to Avoid Crossed Signals When Doing Business Overseas (understanding customs and cultures) WSJ CareerJournal Posted: November 1, 2007
70 1,200 Marketers Can’t Be Wrong: The Future Is in Consumer Behavior New York Times Posted: October 16, 2007
71 eBay's New Friendly Neighborhood (online powerhouse adds social networking) Fortune Posted: October 12, 2007
72 How China Buys Cars (how Chinese customers making buying decisions) Forbes Posted: August 2, 2007
73 Loaded With Coupons and Surveys, Receipts Grow Longer, Aggravating Many Pittsburgh Post-Gazette Posted: July 25, 2007
74 Engaging Consumers’ Brains: The Latest Learning (what marketers should know about how consumers think - PDF format) MillwardBrown Posted: June 1, 2007
75 High Gas Prices Scare Off Shoppers (effects on other sectors of the economy) Inc. Magazine Posted: May 22, 2007
76 Serving Up Smaller Restaurant Portions: Will Consumers Bite? (consumer response to smaller serving size) Knowledge @ Wharton Posted: May 17, 2007
77 Transparency Tyranny (forcing marketers to be more open to its customers) Trendwatching Posted: May 4, 2007
78 Come Back Here (multi-channel shoppers may be less loyal) Internet Retailer Posted: January 10, 2007
79 Retailers Are Trying to Avoid the Christmas Crunch, but Consumers Aren't Buying It Knowledge @ Wharton Posted: December 15, 2006
80 Social-Network Sites Could Also Lure Shoppers (influence on product recommendations) USA Today Posted: November 24, 2006
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