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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

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21 7 Steps to Hiring the Right Salespeople Sales & Marketing Management Posted: June 28, 2008
22 Think Before You Offer Discounts (negotiating price with customers) Sales & Marketing Management Posted: June 28, 2008
23 Manage Your Sales Reps Better (managing manufacturers' representatives) BusinessWeek Posted: June 25, 2008
24 Why Generalized Sales-Training Programs Just Don't Work CRM Daily Posted: May 9, 2008
25 Maximizing the EVP for Your MVPs (understanding what motivates a sales force) Sales & Marketing Management Posted: May 6, 2008
26 The 12 Golden Principles of Selling CRM Daily Posted: April 24, 2008
27 Customer Focus Creates Competitive Advantage (how understanding customers leads to sales success) CRM Daily Posted: March 21, 2008
28 States Combat Drug Reps to Cut Costs (government using sales tactics to counter pharmaceutical industry) The Associated Press (via Google) Posted: March 6, 2008
29 Selling CRM to Your Sales Force (overcoming a major roadblock in CRM success) CRM Magazine Posted: February 29, 2008
30 Creative Artists Confront Sales Anxiety (importance of selling skills for all business types) BusinessWeek Posted: February 8, 2008
31 He Works Hard for the Money (the job of selling cars in China) BusinessWeek Posted: January 25, 2008
32 Let's Make a Deal (tips for negotiating a sale) Entrepreneur Magazine Posted: January 24, 2008
33 Building Up Docs' Marketing Resistance (training doctors to deal with drug salespeople) BusinessWeek Posted: January 20, 2008
34 Sales Training: Actions Speak Louder Than Words (non-verbal behavior in selling) Sales & Marketing Management Posted: November 16, 2007
35 Build Sales Trust and Rapport Quickly (establishing a sales relationship) Sales & Marketing Management Posted: October 26, 2007
36 Shut Up, Listen and Sell (importance of listening skills in sales) B to B Magazine Posted: October 16, 2007
37 Mary Kay Magician (tips from top selling direct sales rep) ABC News Posted: October 12, 2007 [video]
38 Price Cutting is for Sissies (closing the sale when there is a pricing objection) Sales & Marketing Management Posted: October 12, 2007
39 Six Powerful Prospecting Tips Sales & Marketing Management Posted: October 5, 2007
40 Live Chat: Your New Online Salesperson (using text chat for selling) Business 2.0 Posted: October 5, 2007
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