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Main > Tutorials > Types of Sales Promotion >

Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

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21 Happy World (background on McDonald's long running promotion) Promo Magazine Posted: October 11, 2008
22 Mobile Couponing on the Grow Promo Magazine Posted: July 19, 2008
23 Cutting Costs with Online Coupon Sites (coupon site make a comeback) BusinessWeek Posted: May 9, 2008
24 Online Buyers Crack the Code on Deals (sites offer promo codes for online purchasing) USA Today Posted: April 4, 2008
25 The 12 Dumbest Things to do With Giveaways (promotion mistakes at tradeshows Exhibitor Magazine Posted: March 28, 2008
26 Free Drug Samples Cost More in the Long Run (a case against free product samples) MSNBC Posted: March 26, 2008
27 10 Tips for Tabletops (using table top displays at trade shows) Exhibitor Magazine Posted: January 18, 2008
28 From Clipping Coupons to Clicking on Them (digital coupons in grocery stores) AP via MSNBA Posted: January 16, 2008
29 Shifting Coupons, From Clip and Save to Point and Click (offline coupon supplier shifts to web) New York Times Posted: January 4, 2008
30 E-Coupon Tips for Bagging Bargain Hunters (online coupon sites) E-Commerce Guide Posted: December 21, 2007
31 Putting the Shopper Back into Marketing (point-of-purchase strategies) MillwardBrown Posted: December 7, 2007
32 Giveaway Slip-Ups (avoiding pitfalls in offering freebies) SmartMoney Posted: November 29, 2007
33 The Art of the Gimmick (using a unique sales promotions) SmartMoney Posted: November 9, 2007
34 Sweet Spot (the choice between coupon expiration date and value) Promo Magazine Posted: October 21, 2007
35 Promotional Giveaways Dogged by Poison Scares BrandWeek Posted: October 5, 2007
36 Remember Me? (what makes for a great trade show display) Exhibitor Magazine Posted: September 28, 2007
37 Cyberspace Trade Shows Bring Action to the Desktop (virtual trade shows) New York Times Posted: September 14, 2007
38 Best Practices for Consumer-Generated Contests ClickZ Posted: September 14, 2007
39 Gifts Worth Giving (selecting marketing freebies) Inc Magazine Posted: August 3, 2007
40 Nothing Like Free (using sampling in promotions) Promo Magazine Posted: July 6, 2007
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