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Main > Tutorials > Types of Sales Promotion >

Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

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41 Customers Love to Gobble Up Fast-Foodies Free Stuff (benefits of free give-away promotions) USA Today Posted: June 7, 2007
42 Watch n Win (TV product placement sweepstakes) Promo Magazine Posted: June 6, 2007
43 Avoiding Trade Show Faux Pas (tips for better trade shows) Inc. Magazine Posted: May 25, 2007
44 The Problem with Loyalty Programs (what happens when loyalty programs end) BusinessWeek Posted: May 18, 2007
45 Big Brother in the Aisles (RFID tags on POP displays) Promo Magazine Posted: May 10, 2007
46 Pause and Effect (growting use of in-store promotions) Private Label Buyer Posted: April 20, 2007
47 27 Low- or No-Cost Ways to Improve Your Next Tradeshow Sales & Marketing Management Posted: April 18, 2007
48 Love Those Loyalty Programs: But Who Reaps the Real Rewards? Knowledge @ Wharton Posted: April 5, 2007
49 While You Wait (strategies for managing lines at trade shows) Exhibitor Magazine Posted: March 30, 2007
50 International Exhibiting Guide (help for attending trade shows around the world) Exhibitor Magazine Posted: March 30, 2007
51 Taking Your Invention to a Trade Show Enterpreneur Magazine Posted: March 22, 2007
52 The Importance of Pre- and Post Event Planning (tradeshow management) B-to-B Magazine Posted: March 16, 2007
53 Online Couponing 101 for Retailers Sales & Marketing Management Posted: March 13, 2007
54 Bad Boy Marketing (avoiding risky promotions) Promo Magazine Posted: March 9, 2007
55 Making Big Promotions Available, Affordable (low cost way to run online promotions) WSJ Startup Journal Posted: January 19, 2007
56 Clicking Coupons (click through rate for online coupons) Stores Magazine Posted: December 1, 2006
57 The New Economics of Loyalty Programs (understanding the value of loyalty programs - PDF format) Mercer Management Journal Posted: November 24, 2006
58 Apples to Apples, In-Store (high-tech method to measure effects of in-store promotions) Promo Magazine Posted: November 10, 2006
59 Valuable Promotions Produce Valuable Customers (handing out promotions at trade shows) B-to-B Magazine Posted: October 20, 2006
60 More to Publicity Than a Great Booth (generating publicity at trade shows) B-to-B Magazine Posted: October 13, 2006
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