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Main > Tutorials > Types of Sales Promotion >

Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

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61 Premiums Pay Off (value of give-away items) Promo Magazine Posted: October 6, 2006
62 Couponing in the Mobile Space iMedia Connection Posted: October 3, 2006
63 Tech Trends Threaten Trade Shows Investor's Business Daily Posted: September 29, 2006
64 Promotions Gone Wild CNNMoney Posted: September 22, 2006
65 The Lowdown on Customer Loyalty Programs: Which Are the Most Effective and Why Knowledge @ Wharton Posted: September 8, 2006
66 Clip and Save Holds its Own Against Point and Click (paper coupons are alive and well) New York Times (via CNET News.com) Posted: August 30, 2006
67 Mobile Couponing on the Verge ClickZ Posted: August 22, 2006
68 Google Maps Out Coupon Strategy (matching coupons to online map usage) ECommerce Times Posted: August 15, 2006
69 Proper Data Usage Crucial for Loyalty Programs (managing loyalty cards) Kiosk Marketplace Posted: July 28, 2006
70 Spirit Grounds 'Hoffa Hunt' Game (sales promotion problems) Detroit News Posted: July 21, 2006
71 At 25, Frequent Flier Programs Fly Off Course USA Today Posted: June 30, 2006
72 Unplug and Play (trade show selling on a small budget) Exhibitor Magazine Posted: June 28, 2006
73 10 Ways to Lure Customers to Your Loyalty Program Chief Marketer Posted: June 21, 2006
74 Hold the Fistfights (sample sales as a promotional tool) FastCompany Posted: June 15, 2006
75 The Personal Touch (art of trade show selling) B-to-B Magazine Posted: May 9, 2006
76 Hit 'Em Where It Helps (in-store displays for pharma products) Pharmaceutical Executive Posted: May 4, 2006
77 Ten Things I Wish I'd Known (about trade shows) Exhibitor Magazine Posted: May 1, 2006
78 Millions Learn the Art of Coupon Clicking Christian Science Monitor Posted: March 28, 2006
79 When in Doubt, Use Penguins (attracting attention at trade shows) Exhibitor Magazine Posted: February 10, 2006
80 Show Selection: The Five-Step Shuffle (strategies for selecting the right trade shows) Exhibitor Magazine Posted: February 10, 2006
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