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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

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81 Loyalty Programs - Beyond Behavioral Loyalty (mostly academic article in PDF format) Canadian Marketing Association Posted: February 9, 2006
82 Music Premiums Top Charts (using music for sales promotion) Promo Magazine Posted: January 31, 2006
83 At a Theater Near You (unusual coupon placement) Promo Magazine Posted: January 13, 2006
84 Dialing Up Digital P-O-P PromoMagazine Posted: January 11, 2006
85 State of the Industry - Trade Show Research (annual research report) Exhibitor Magazine Posted: December 30, 2005
86 Tryvertising (try before buying) Trendwatching Posted: October 28, 2005
87 Nine Simple Fixes, Ten Times the Sales (improving trade show sales) Exhibitor Magazine Posted: October 5, 2005
88 Ask Your Customers, Stupid! (their needs at trade shows) Exhibitor Magazine Posted: March 18, 2005
89 Trade Secrets (bartering at trade shows) Exhibitor Magazine Posted: February 17, 2005
90 Five Ways to Make Your Small Exhibit More Effective Exhibitor Magazine Posted: January 26, 2005
91 Freebies Still Coming Over Your Computer Oakland Tribune Posted: October 23, 2004
92 P-O-P Displays That Sell BrandPackaging Posted: September 11, 2004
93 Coupon Crazy The SunLink Posted: August 30, 2004
94 Coke Promotion Prompts Security Measures Associated Press (via Yahoo) Posted: July 6, 2004
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