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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

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101 Branding, a Job Well Done (non-advertising ways for building brand) BrandChannel Posted: October 27, 2005
102 A Lesson About Branding (creative slogan and logo) WSJ Startup Journal Posted: October 25, 2005
103 How to Build a Breakaway Brand (lessons from 10 companies) Fortune Posted: October 21, 2005
104 Extending an Elite Brand WSJ Startup Journal Posted: October 13, 2005
105 Obsessive Branding Disorder FastCompany Posted: October 5, 2005
106 Competing Against Private Label: New Insights from Packaging Research BrandPackaging Posted: September 23, 2005
107 Lose the Jargon, Voice Your Brand (consistent communication) brandchannel.com Posted: September 21, 2005
108 A Bad Move on a New Logo (logo critique) BusinessWeek Posted: September 7, 2005
109 Brand Rehab: How Companies Can Restore a Tarnished Image Knowledge @ Wharton Posted: September 7, 2005
110 Naming: Entering the Chinese Market (branding) BrandChannel Posted: August 15, 2005
111 Florida Red or Moody Blue: Study Looks at Appeal of Off-beat Product Names (registration req.) Knowledge @ Wharton Posted: July 6, 2005
112 Brand Architecture: Managing Large Brands at Retail BrandPackaging Posted: June 3, 2005
113 Managing Brands in Global Markets: One Size Doesn't Fit All (registration required) Knowledge@Wharton Posted: May 23, 2005
114 The Tricky Business of Nonprofit Brands Harvard B-School Working Knowledge Posted: March 16, 2005
115 Make Your Brand Pop BusinessWeek Posted: March 8, 2005
116 China's Power Brands BusinessWeek Posted: February 2, 2005
117 Brand That I Love FastCompany Posted: November 30, 2004
118 The Decline of Brands Wired Posted: November 10, 2004
119 A Strong Logo = An Identifiable Brand BrandPackaging Posted: October 20, 2004
120 How Consumers Value Global Brands Harvard B-School Working Knowledge Posted: September 25, 2004
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