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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

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121 Licensed Products Still Prevail Promo Magazine Posted: August 9, 2004
122 Building a Brand on the Touchpoints That Count Mercer Management Posted: August 6, 2004
123 The Good Brand FastCompany Posted: August 4, 2004
124 The Best Global Brands BusinessWeek Posted: July 26, 2004
125 How Do I Love Thee? Let Me Plot the Graph (branding article) Fast Company Posted: June 30, 2004
126 Brand Your Navigation ClickZ Posted: June 22, 2004
127 In the Product Naming Sweepstakes, Here Are Some Big Winners Knowledge@Wharton (Must Register) Posted: June 1, 2004
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