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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

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21 Building a Recession-Proof Brand. Fast. Synovate Posted: January 17, 2009
22 How to Play the Rebranding Game (when and how to rename a brand) MSNBC Posted: January 8, 2009
23 Strategies for Building a Strong Brand - Even in a Recession ECommerce Times Posted: December 27, 2008
24 Architect David Rockwell: Broadway to Brand (attempting to duplicate design success in a different field) BusinessWeek Posted: November 27, 2008
25 The Rebranding Game (when the need arises to rename a brand) Inc. Posted: November 27, 2008
26 Luxury Brands: Marketing the Upscale During a Downturn Knowledge @ Wharton Posted: November 15, 2008
27 Global Branding: Achieving Balance (challenges of having a worldwide brand) BrandPackaging Posted: November 13, 2008
28 Recasting High School (the need to refresh a brand) Wall Street Journal Posted: October 25, 2008
29 Creating a Global Brand ABC News Posted: October 16, 2008 [video]
30 How to Cope With Aging Brands (in PDF format) World Advertising Research Center (via Prophet) Posted: October 11, 2008
31 Store Brands: Ignore Them at Your Peril (power of private label store brands) Brand Packaging Posted: September 27, 2008
32 Brand Is Familiar, but the Product Is New (the benefits of using the family branding strategy) New York Times Posted: September 25, 2008
33 Best Global Brands (2008) BusinessWeek Posted: September 20, 2008
34 Selling Candidates' Brand is Crucial to Wooing Voters San Francisco Chronicle Posted: August 23, 2008
35 Those Shelved Brands Start to Look Tempting (reviving brands that have been under-marketed) New York Times Posted: August 23, 2008
36 Stores Increasingly Going Upscale With Generics (higher end store brands) AP (via MSNBC) Posted: August 2, 2008
37 Old Brand Establishes Fresh Approach (challenges facing Dr. Pepper) Wall Street Journal Posted: August 1, 2008
38 What's in Store for Store Brands (future of private label brands) MillwardBrown Posted: July 26, 2008
39 Protect and Deter (protecting against counterfeit products) Brand Packaging Posted: July 19, 2008
40 Evolution of a Logo (how major brands have changed their logos) BusinessWeek Posted: July 8, 2008 [slide]
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