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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

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41 Sharper Image Lives on as a Brand Name, Coming to a Retailer Near You (the retail stores are dead but brand still has value) BloggingStocks Posted: June 28, 2008
42 How Small Companies Build Big Brands BusinessWeek Posted: June 12, 2008 [video]
43 A Practical Guide to Branding BusinessWeek Posted: June 12, 2008
44 FedEx to Drop Kinko's Name, Take $891M Charge (the price of losing brand equity) USA Today Posted: June 3, 2008
45 Converse's All-Star Image (Nike's strategy for venerable brand) BusinessWeek Posted: April 25, 2008
46 A 1950s Brand Mascot Fights 21st-Century Indigestion (reviving an old brand character) New York Times Posted: March 5, 2008
47 Tangible Marketing: Influencing Customer Choice (product positioning strategy) Sales & Marketing Management Posted: February 1, 2008
48 Xerox Hopes Its New Logo Doesn’t Say Copier (attempts to change image includes new logo) New York Times Posted: January 10, 2008
49 Dead Celebs: Branding Beyond the Grave BrandChannel Posted: October 31, 2007
50 Blackwater Softens Its Logo From Macho to Corporate (adjusting image) New York Times Posted: October 23, 2007
51 Building a Better Brand (the value of building a strong brand) BusinessWeek Posted: October 12, 2007
52 For Drugmakers, Finding a Name is More Art Than Science (determining a drug brand name) USA Today Posted: October 10, 2007
53 AT&T Rebrands. Again (brand identity issues when companies merge) BusinessWeek Posted: September 14, 2007
54 What Makes an Iconic Brand? (PDF format) MillwardBrown Posted: September 14, 2007
55 High-End Fashion Names at a Low-End Price (new brand for different market) NPR Posted: August 21, 2007
56 Jogging Down the Comeback Trail (trying to revive an old brand of sneaker) San Diego Union Tribune Posted: August 16, 2007
57 Fine-Tuning a Brand's Signature Sound BusinessWeek Posted: August 3, 2007
58 Brand Building Along the Media Long Tail (brand strategy using multiple media channels) Millward Brown Posted: July 27, 2007
59 Building a Brand Around a Personality WSJ StartupJournal Posted: July 17, 2007
60 What's in a Name? (considerations when naming products) BusinessWeek Posted: July 6, 2007
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