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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

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61 What Price a Strong Brand? (estimating brand value - PDF format) Millward Brown Posted: June 15, 2007
62 The Fanatic: A Brand's Best Friend? (the good and bad of brand supporters) BrandChannel Posted: June 15, 2007
63 Brandjacking on the Web (abusing others brands on the web) BusinessWeek Posted: May 4, 2007
64 Great Brands Never Rest (steps to building strong brands) Target Marketing Magazine Posted: May 4, 2007
65 ConAgra Faces Tough Sell on Peter Pan (recovering a brand from a product recall) Houston Chronicle Posted: April 19, 2007
66 Attack of the Zombie Brands II (brands that won't die) Slate Posted: March 23, 2007
67 A McKinsey Of Pop Culture? (helping companies change a stale image) BusinessWee Posted: March 16, 2007
68 Virtual-World Branding: For Real? brandchannel Posted: March 16, 2007
69 Starbucks' Schultz: Brand Being Watered Down (downside of business expansion) MSNBC Posted: February 27, 2007
70 Sleek. Stylish. Samsonite? (brand positioning) BusinessWeek Posted: February 16, 2007
71 Ford Puts Taurus Name on Five Hundred (resurrecting brand name) USA Today Posted: February 9, 2007
72 Burger King of Cool? (positioning a brand) USA Today Posted: February 7, 2007
73 Pepsi Unveils New Slogan: More Happy MSNBD Posted: February 5, 2007
74 Crayola Brightens a Brand (changing company name to top brand name) BusinessWeek Posted: January 30, 2007
75 Is Dave Insane? Inside A Brand Makeover Inc Magazine Posted: January 19, 2007
76 AT&T Bids Goodbye to Cingular Brand (change in branding strategy) ECommerce Times Posted: January 12, 2007
77 Brands Produce Their Own Shows New York Times Posted: November 10, 2006
78 Building a Strong Brand: The ID Branding Framework (extensive article on components of brand building) AllAboutBranding Posted: October 13, 2006
79 Is Your Brand Headed for Extinction? (copycat brands) BusinessWeek Posted: October 13, 2006
80 How the Pillsbury Doughboy Explains What You Buy (characters behind brands) Fortune Small Business Posted: September 15, 2006
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