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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

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81 One Hot Dog (how the Wienermobile supports the brand) Promo Magazine Posted: September 5, 2006
82 Marketers Get Their Mascots in on Action at MySpace (profiles for brand characters) USA Today Posted: August 30, 2006
83 Branding That Makes Scents BrandChannel Posted: August 15, 2006
84 Best Global Brands (the strategy behind the top global brands) BusinessWeek Posted: July 28, 2006
85 Private Label, Public Convenience (7-11 brand extension) Brandchannel Posted: July 25, 2006
86 What Type of Brand Are You? (issues in drug branding) Pharmaceutical Executive Posted: June 7, 2006
87 Hotels Wish Guests a Nice-Smelling Stay (branding with scent) USA Today Posted: May 30, 2006
88 The Craziest Ad Guys In America (resurrecting a brand) BusinessWeek Posted: May 12, 2006
89 Battle of the Brands (branding b-to-b products) Multichannel Merchant Posted: May 5, 2006
90 Sticky Branding (different angle on brand loyalty) ClickZ Posted: March 28, 2006
91 Olympic Officials Clamp Down on Branding Rules AdLaw Posted: March 16, 2006
92 Senses Cue Brand Recognition BrandChannel Posted: March 6, 2006
93 Ask Jeeves Drops Butler as Part of Rebranding Strategy ECommerce Times Posted: February 27, 2006
94 Absolut Makeover (responding to competitive pressure) BusinessWeek Posted: January 20, 2006
95 Intel Tosses Out Intel Inside, Takes Leap With New Logo USA Today Posted: January 3, 2006
96 School Reform: Branding for Extra Credit (branding secondary schools) BrandChannel Posted: December 12, 2005
97 Bring Brands into M&A Discussion (finacial analysis of brands) Mercer Management Consulting Posted: December 5, 2005
98 Best Buy Looks to Expand House-Brand Products CNET Posted: November 10, 2005
99 Bringing Back Brand Loyalty (consumer electronics industry) ElectronicNews Posted: November 1, 2005
100 Despite Baggage, AT&T Brand Name Lives On USA Today Posted: November 1, 2005
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