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Main > Tutorials > Managing Customers >

Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

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21 CRM Gets Serious (evolution of CRM) CRM Magazine Posted: February 8, 2008
22 Putting Customers First (advice for managing customers) Sales & Marketing Management Posted: January 25, 2008
23 Brand Loyalty Goes Global (building customer value around the globe) Sales & Marketing Management Posted: January 25, 2008
24 Why Firing Your Worst Customers Isn't Such a Great Idea Knowledge @ Wharton Posted: December 14, 2007
25 Self-Service Allows Consumers to Pile Up the Goods, Avoid Dealing With People (growth of self check-out) Pittsburgh Post-Gazette Posted: November 20, 2007
26 How To Crash The Consumer-Controlled Party (using customer input to build value - PDF format) AllAboutBranding Posted: November 6, 2007
27 What a Customer Wants (10 tips to build customer value) Target Marketing Magazine Posted: October 25, 2007
28 When, Why, and How to Fire That Customer (what to consider when dropping a customer) BusinessWeek Posted: October 18, 2007
29 Self-Service 2.0 (where self service technologies are heading) Self Service World Posted: October 18, 2007
30 Help Them Help Themselves (creating an effective online self service system) CRM Magazine Posted: October 16, 2007
31 The Return of CRM (using analytics with CRM) B to B Magazine Posted: October 12, 2007
32 Just Say No (when to draw the line on customer service) Entrepreneur Magazine Posted: October 12, 2007
33 Seattle Airport Swaps Counters for Kiosks NPR Posted: September 28, 2007 [audio]
34 Wal-Mart to Online Customers: Don't Call Us (cutting down on customer calls) CRM Buyer Posted: September 28, 2007
35 Goofy Ideas: Disney Gives Customer Service Tips (the business of customer service) MSNBC Posted: September 26, 2007
36 Do Your Customers Love You? Fortune Small Business Posted: September 19, 2007
37 Mystery Shopping Programs Can Help Boost Performance in Call Centers Too Stores Magazine Posted: August 10, 2007
38 Self-Service Becoming the American Way ECommerce Times Posted: August 3, 2007
39 Microsoft's Billion-Dollar Fix (the price for keeping customers happy) BusinessWeek Posted: July 6, 2007
40 Change For a Dollar (future of vending machines) Fast Company Posted: June 8, 2007
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