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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

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41 Improving Customer Service Over the Phone (analysis of call center industry) NPR Posted: May 24, 2007 [audio]
42 Yackety Clack (adding text chat to customer service) CRM Magazine Posted: May 16, 2007
43 New World Ordering (kiosks make inroads into retail ordering) SelfServiceWorld Magazine Posted: May 4, 2007
44 US Airways Fights to Keep Valued Passengers (satisfying disgruntled customers) USA Today Posted: April 18, 2007
45 Webby Stores (growting use of Internet kiosks) Internet Retailer Posted: April 2, 2007
46 Use Privacy to Build Customer Trust, Loyalty DM News Posted: March 27, 2007
47 How Do You Value a Free Customer? (a new look at determining customer value) Harvard B-School Working Knowledge Posted: March 8, 2007
48 Customer Service Champs (ratings of top companies) BusinessWeek Posted: February 23, 2007
49 Serving the Customer (how e-tailers address customer service) Internet Retailer Posted: February 2, 2007
50 Not Fade Away (working to keep customers loyal) CRM Magazine Posted: February 2, 2007
51 Customers Want Flexible Return Policies CRM Buyer Posted: January 9, 2007
52 This Call Is Being Recorded (recording call center agents) Multichannel Merchant Posted: December 8, 2006
53 The New World of Sophistication (what to expect from CRM technologies in 2007) destination CRM Posted: December 8, 2006
54 Going End-To-End with CRM (basic elements for successful CRM) CRM Daily Posted: November 29, 2006
55 Customer Loyalty Dos and Don'ts CRM Buyer Posted: November 10, 2006
56 Harnessing "Marquee Customers" BusinessWeek Posted: November 10, 2006
57 Good Customer Service Costs Money; Some Expenses Are Worth It, and Some Aren't Wall Street Journal (via Pittsburgh Post-Gazette) Posted: October 31, 2006
58 The Customer Service Model of the Future (reasons for good customer service) Human Resource Planning (via ECommerce Times) Posted: October 24, 2006
59 Can We Talk? (more companies using online chat for customer service) Internet Retailers Posted: October 20, 2006
60 Netflix Offers $1 Million For a Better Review (contest to improve movie recommendation system) New York Times (via CNET News.com) Posted: October 3, 2006
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