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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

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81 A Satisfied Customer Isn't Enough Harvard B-School Working Knowledge Posted: March 7, 2006
82 Self-Checkout and the Customer Relationship (how customers respond to kiosks) Kisok Marketplace Posted: March 2, 2006
83 Call Center Outsourcing Slows (audio clip) NPR Posted: February 24, 2006
84 How They Know What You Like Before You Do (use of recommendation technology) Christian Science Monitor Posted: February 17, 2006
85 Inside Telesales: How to Sell More to Your Installed Base DM News Posted: February 9, 2006
86 6 Common Contact Center Mistakes detination CRM Posted: February 2, 2006
87 Call Centers Tap People Who Will Work at Home WSJ Startup Journal Posted: January 13, 2006
88 Other Regions Chip Away at Asia's Contact-Center Outsourcing Lead CRM Buyer Posted: January 9, 2006
89 Vermont Store Revives Beloved Products of Yore (responding to customer requests - audio clip) NPR Posted: December 23, 2005
90 Have It Your Way: Kiosks About to Make Impact in QSRs (kiosks in fast food outlets) Kiosk Marketplace Posted: December 23, 2005
91 Marketing With a Personal Touch (building customer relations with greeting cards) BusinessWeek Posted: December 16, 2005
92 Answering the Call: The Best of CRM (summary of CRM products) CRM Daily Posted: December 9, 2005
93 Does Your Company Belong in the Blogosphere? Harvard B-School Working Knowledge Posted: December 7, 2005
94 In-Store Kiosks: The Next Chapter DMNews Posted: December 2, 2005
95 11 Ways to Ensure CRM Success destinationCRM Posted: December 2, 2005
96 Focusing on the Total Customer Experience (customer relations in banking industry) CRM Daily Posted: November 28, 2005
97 When Customers Want to Hear from You Harvard B-School Working Knowledge Posted: November 23, 2005
98 Big-Ticket Vending: Two Success Stories Kiosk Marketplace Posted: November 18, 2005
99 Organizing CRM Around the Customer CRM Daily Posted: November 10, 2005
100 The Three Ds of Customer Experience (improving customer satisfaction) Harvard B-School Working Knowledge Posted: November 7, 2005
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