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Main > Tutorials > Targeting Markets >

Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

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21 Some Retailers Give Vinyl Records a Spin (example of niche market) Associated Press (via Google) Posted: June 12, 2008
22 Do You Know Me? (mining customer data along multiple selling channels) Internet Retailer Posted: April 11, 2008
23 The Markets Within the Masses (potential negative effects of segmentation) CRM Magazine Posted: March 7, 2008
24 A Marketing Goldmine: Using Customer Data (segmenting online markets) Sales & Marketing Management Posted: February 7, 2008
25 Six Decades at the Center of Attention, and Counting (marketers' continuing interest in the baby boomer market) New York Times Posted: January 10, 2008
26 Hello Kitty Targets Fashionable Young Males (not just for girls anymore) MSNBC Posted: January 4, 2008
27 Disney Reaches to the Crib To Extend Princess Magic (targeting a younger market) Wall Street Journal Posted: November 21, 2007
28 Persona-lizing a Site (creating customer profiles) Internet Retailer Posted: November 9, 2007
29 Cast a Narrow Net (strategies for selective target marketing) CRM Magazine Posted: November 9, 2007
30 Web Marketing to a Segment Too Big to Be a Niche (the difficult in targeting the disabilities market) New York Times Posted: November 2, 2007
31 Thinking Outside the Bottle (target market needs changing for beer industry) Entrepreneur Magazine Posted: October 12, 2007
32 Deloitte Tries a Different Sales Pitch for Women (different target market strategy) Wall Street Journal Posted: October 10, 2007
33 Tailoring Messages to a New Audience: Wrinkled Baby Boomers New York Times Posted: October 5, 2007
34 Starbucks Rethinks Stance on Young Customers (determining whether it is a market worth exploring) MSNBC Posted: September 13, 2007
35 Racy Ads Targeting Teens (ads raise controversy) ABC News Posted: September 13, 2007
36 Wal-Mart's Consumer Database (what the giant retailers knows about its customers) ABC News Posted: September 13, 2007 [video]
37 Behavioral Targeting Grows B to B Magazine Posted: August 31, 2007
38 Teen Marketing: Why Apple's the Master MSNBC Posted: August 21, 2007
39 Buzz Marketing (appealing to an untapped market) New York Times Posted: August 7, 2007
40 Marketers Flex Muscle at Gyms (targeting customers at health clubs) USA Today Posted: July 17, 2007
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