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Main > Tutorials > Targeting Markets >

Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

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41 Database Marketing: Timing Is Everything (events that trigger marketing programs) Target Marketing Magazine Posted: July 13, 2007
42 Leisure Pursuits (targeting customers when on vacation) Inc. Magazine Posted: July 5, 2007
43 Don't Ignore the Boomer Consumer BrandChannel Posted: June 22, 2007
44 Kellogg to Phase Out Some Food Ads to Children New York Times Posted: June 15, 2007
45 Lolita Lives (controversy in marketing books to kids) Promo Magazine Posted: June 6, 2007
46 Online Social Networks Marketing to Preteens San Francisco Chronicle Posted: May 30, 2007
47 Marketers Pitching Harder To Kids 7, Under CBS News Posted: May 17, 2007 [video]
48 Pitching To Tweens CBS News Posted: May 16, 2007 [video]
49 Visitor Segmentation Offers Target Marketing Insight (segmenting online visitors) CRM Daily Posted: May 11, 2007
50 As Kids Get Savvy, Marketers Move Down the Age Scale USA Today Posted: April 13, 2007
51 Database Marketing: A 24-point Checklist (essential concepts) Target Marketing Magazine Posted: April 12, 2007
52 Marketers Eye Smaller Ethnic Groups USA Today Posted: March 20, 2007
53 Geico Takes Varied Roads to Customers (using different ads to reach different target markets) Television Week Posted: March 20, 2007
54 The A,B,Sí's of Hispanic Marketing Entrepreneur Magazine Posted: March 6, 2007
55 More Marketers Target Boomers' Eyes, Wallets USA Today Posted: February 27, 2007
56 Five Advanced Database Marketing Techniques to Boost Your Business Multichannel Merchant Posted: February 22, 2007
57 Niche Market for Swimsuits Lets Muslim Women Hit the Waves USA Today Posted: February 20, 2007
58 Special Brands for Special Needs (targeting customers with special needs) BrandChannel Posted: February 7, 2007
59 Designers Target the Regular Guy Wall Street Journal (via Pittsburgh Post-Gazette) Posted: February 2, 2007
60 Keepin Up With the Joneses (targeting the new mover market) Target Marketing Magazine Posted: February 2, 2007
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