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Main > Tutorials > Targeting Markets >

Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

Display Num 
61 Toy Makers Pursue the Market for Expensive Gifts NPR Posted: December 8, 2006 [audio]
62 The Buying Power of the 80 Percent Minority (appealing to women decision makers) NPR Posted: November 3, 2006
63 Stoli Vodka Buddies Up to the Gay and Lesbian Crowd With Documentary (strategy to gain share in the LGBT market) USA Today Posted: October 27, 2006
64 Rise of the Boutique Carmaker (niche market for small car companies) Christian Science Monitor Posted: October 27, 2006
65 Gen Y Sits on Top of Consumer Food Chain (the growing importance of those in a younger demographic) USA Today Posted: October 11, 2006
66 Pepsi Tries to Push 'Healthier' Snacks (targeting healthier products for inner-cities) Wall Street Journal (via Arizona Republic) Posted: October 6, 2006
67 Marketing to the Generations (descriptions of major age-based market segments) Dental Economics Posted: October 6, 2006
68 Boomers: A Web-Marketing Bonanza (underserved market) BusinessWeek Posted: September 27, 2006
69 Status Skills (targeting customer need for status) Trendwatching Posted: September 8, 2006
70 Marketing's New Vanguard: The Cubicle (marketing to the workplace) Inc. Magazine Posted: August 25, 2006
71 Marketing Fun to the Faithful (amusement parks target religious groups) The Mercury News Posted: August 9, 2006
72 KGOY - Kids Grow Older Younger (how to market to kids who grow up fast) MarketingTimes Posted: July 19, 2006
73 On Advertising: Just For Men - A Dirty Story (targeting housekeeping appliances to men) International Herald Tribune Posted: July 17, 2006
74 The Rise and Fall of the Hit (niche marketing in the entertainment industry) Wired Magazine Posted: July 14, 2006
75 How Clean Is Your Database? Target Market Magazine Posted: July 14, 2006
76 Data Miners Dig a Little Deeper (behavioral targeting with data) USA Today Posted: July 12, 2006
77 Latino Marketing Goes Mainstream The Boston Globe Posted: July 10, 2006
78 Would Marketing Soccer to Women Be a Net Gain? San Diego Union-Tribune Posted: June 26, 2006
79 Nintendo's New Brand Game (targeting older gamers) BusinessWeek Posted: June 23, 2006
80 Connecting the Data Dots (uses of database marketing) B-to-B Posted: June 13, 2006
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