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Main > Tutorials > Targeting Markets >

Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

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81 Teens and E-Commerce: Selling to the Teen Shopper ECommerce-Guide Posted: May 26, 2006
82 Metrosexuals: A Well-Groomed Market? brandchannel Posted: May 25, 2006
83 Business Intelligence Gets Smarter (software for mining data) BusinessWeek Posted: May 19, 2006
84 Profiting From Customers Others Avoid Business2.0 Posted: April 21, 2006
85 Obesity Finds Niche in American Marketing The Mercury News Posted: April 17, 2006
86 Reaching a Drug Niche (narrow targeting in the pharmaceutical market) Houston Chronicle Posted: April 14, 2006
87 Dodge Ads Have an Edge (car company aims for younger target market) Detroit Free Press Posted: March 28, 2006
88 How to Reach American Millionaires iMedia Connection Posted: March 24, 2006
89 Marketers Go Fishing for Female Web Surfers USA Today Posted: March 24, 2006
90 Real Girls Eat French Fries (fast-food target marketing) BusinessWeek Posted: March 21, 2006
91 Why Aren't More Marketers Trying to Reach Business Women? BotB Magazine Posted: March 16, 2006
92 Despite Youths' Comfort With Technology, E-Textbook Demand is Slow Pittsburgh Post-Gazette Posted: February 20, 2006
93 How to Market to Engineers BtoB Magazine Posted: February 17, 2006
94 McDonald’s Aims For Hip With New Ronald Ads (targeting young adult market) Reuters (via MSNBC) Posted: February 15, 2006
95 Don't Hide Behind Famous Faces (targeting girls market with celebrities) BusinessWeek Posted: February 13, 2006
96 Ethnic Market Access (using promotional inserts) Target Marketing Magazine Posted: February 10, 2006
97 Women Grab NFL Garb Styled Just For Them USA Today Posted: January 31, 2006
98 Like this? You'll hate that (mining data to make purchase recommendations) New York Times (via CNET News.com) Posted: January 23, 2006
99 Boomers in Control of Market Dallas Morning News (via Akron Beacon Journal) Posted: January 23, 2006
100 Cutting Through the Clutter (targeting with RSS feeds) Internet Retailer Posted: January 5, 2006
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