Marketing Stories for the Week Ending October 12

This week 16 stories have been added to the KnowThis.com Marketing Stories Archive.

Highlighted topics include: growing use of online live chat for customer service; the science of neuromarketing for market research; Brandweek’s marketers of the year; problems with new television rating system; how drug makers determine product names; how the motorcycle industry is appealing to women; and how salespeople can deal with pricing objections.