Marketing Stories for the Week Ending October 19

This week 17 stories have been added to the KnowThis.com Marketing Stories Archive.

Highlighted topics include: how to decide when to drop a customer; need for greater understanding of customer behavior; advice for creating an online self-service feature; the growing market for targeting Halloween products to adults; the trade-off between coupon value and expiration date; and how some companies manage to be successful by only marketing a single product.