Marketing Stories for the Week Ending April 18

This week 12 storieshave been added to the KnowThis.com Marketing Stories Archive.

Highlighted topics include: how retailers are appealing to the teen market; summary of research on the trade show industry; advice for creating attention-grabbing press kits; handling the anxiety of a sales presentation; use of kiosks in supermarkets; use of trade dress to protect packaging; concepts in referral marketing; and when lowering price is not a good idea.