It may seem surprising but many companies, big and small, have yet to develop a rational Internet marketing strategy. Considering the Internet has now been used effectively by marketers since 1994, any organization without a strategy …

With most U.S. colleges and universities starting their fall terms over of the next few weeks I thought I would share what I’m doing in my MBA-level marketing course.  The course is titled Marketing and Technology.  In the past this course has focused on two main areas – marketing on …

Who They Are:
Hitwise is a provider of web analytics research that tracks website activity and offers detailed reports to paying customers.  Their client list includes many Fortune 500 firms as well as smaller Internet companies.  The company is a division of Experian.

What They Do:
Hitwise gathers and analyzes Internet website …