With the exception of basic commodity items such as home heating oil, a single marketing strategy often does not address the unique needs of all members of a market. Nearly all products and services face markets …

It may seem surprising but many companies, big and small, have yet to develop a rational Internet marketing strategy. Considering the Internet has now been used effectively by marketers since 1994, any organization without a strategy …

It has been over fifty years since organizations began to understand the real importance of marketing strategy and planning.  Prior to the 1950s most companies did not have marketing departments, but instead marketing activities were scattered among many …