About

KnowThis.com is a leading information and resource website for those involved in marketing, market research, advertising, selling, promotion, and other marketing-related areas.  KnowThis.com is edited and managed by Paul Christ, Ph.D. (bio).

Mission

KnowThis.com is committed to providing quality information and valuable tools for business professionals, academics and students of marketing and related fields.  This is accomplished by:

• publishing highly detailed information and educational materials that, in most cases, are freely available to site visitor
• being highly selective as to which external Internet resources are referenced
• providing access and analyis of current industry news and events

Background

In November of 1997 a conversation between a university marketing professor and a university business librarian brought to light the lack of a centralized Internet resource dedicated to the field of marketing.  This conversation was the starting point for building an online directory of marketing resources.  By October 1998 the project moved under the domain name KnowThis.com where it remains today.  Over this time the site has grown from a web directory to a comprehensive site that includes tutorials, articles, forums, links to industry news and much more.

Notables

KnowThis.com ranks as one of the Internet ’s top marketing resources and holds the following distinctions:

• serves as a reference site for hundreds of college, university and public libraries around the world
• was chosen by CERN, originators of the World Wide Web Consortium, to be the Marketing specialty area within the World Wide Web Virtual Library
• is listed as a resource in numerous marketing textbooks, trade books and trade publications

Thank you for visiting and we hope you enjoy the service.

Paul Christ, Ph.D.