This section offers ideas and resources to help those who teach marketing. Here educators will find lecture and presentation materials, ideas for marketing assignments, assessment resources and much more.
In this area, we offer ideas for educators who teach marketing concepts. Information presented in this section is drawn from several sources including current industry news, resouces highlighting best-practice in teaching and other ideas. The information presented can be helpful for enhancing lectures, stimulating discussion and creating course accessments.
KnowThis.com offers our own Marketing Mini-Cases. These cases are excellent for homework assignments, testing or as part of class discussion. Educators, who adopt a case, also have access to an Instructor's Teaching Guide that offers insights into the issues discussed in the case. Additionally, each case offers an Issues to Consider section that poses questions and suggests assignments for students.
Free review copies of cases are available at no cost to qualified faculty. (Cases are available to students at very affordable cost.) To be eligible to receive a free review copy, educators: 1) must be identifiable through an educational website (e.g., online catalog, department webpage), and 2) must provide a verification email containing recognizable educational domain.
Latest Marketing Stories
- Inside Sears' Death Spiral: How an Iconic American Brand Has Been Driven to the Edge of Bankruptcy (insights into a struggling retailer) Business Insider
- The Power of Positive Surveying (advantages of asking customers what they like about a company) Harvard Business Review
- Marijuana Shops Are Trying to Look Like the Apple Store (the evolution of a nascent industry) Los Angeles Times
- How Customers Perceive a Price Is as Important as the Price Itself (understanding how customers really view product pricing) Harvard Business Review
- Facebook Advertisers Now Have More Ways to Create Retargeted Ads (example of how online advertising continues to become more targeted) Adweek