Listing of Marketing Stories

Listed below are links to more stories for the Internet Marketing Strategies and Ideas topic area.

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Stories are in order of date posted (most recent first).

Retailers Sel' to Young Virtually (selling virtual clothing to outfit avatars) Wall Street Journal
Woman to Woman, Online (growth in websites targeted to women) New York Times
Flipping For Domains (the market for selling domain names) Forbes
U.S. Car Dealers Find Overseas Market Online (selling high-end cars over the Internet) NPR [audio]
Find an Undervalued Asset. Fix It Up. Flip It. (Now It’s Web Sites, Not Houses) (entrepreneurs find value in underdeveloped websites) New York Times
Listing at Shopping Sites to Spur Sales (strategy for boosting online sales) ECommerce-Guide
Best and Worst of the Web (web page design good and bad) BusinessWeek [slide]
Part I: The Business of Social Networks (can social networks make money) Technology Review
Part II: The Business of Social Networks (story continues) Technology Review
Wal-Mart Enters Online Classified Advertising (competitor to Craigslist) MSNBC
Web Start-Ups Seek New Ways to Click Wall Street Journal
Humanizing the Web (adding human interaction to websites) Target Marketing Magazine
Marketing Gold Could Be Found in Web Video (monetizing online video) USA Today
Dusting Off the Archive for the Web (publishers seek new revenue for old material) New York Times
Online Games by the Hundreds, With Tie-Ins (the rise of casual games) New York Times
If Online Marketing Is the Future, Why Are Some CMOs Stuck in the Past? (why some CMOs are slow to embrace the Internet) Knowledge @ Wharton
Selling to Silver Surfers (marketing online to older customers) E-Commerce Guide
Is Your Web Site Handicap-Accessible? BusinessWeek
Paying for Free Web Information (automated content access protocol attempts to limit search engines) New York Times
Power to the People (understanding value of user-generated content) CRM Magazine
A Gimmick Becomes a Real Trend (Cyber Monday catches on) New York Times
Selling Ads on Facebook Is a Tempting but Risky Business Wired
Return of 1999? Dot-Coms Making a Comeback USA Today
Domain Tasting Cited as Troublesome Trademark Issue (concerns with free trial offer for domain names) AdLaw
EBay's Bid to Win Back Buyers (shifting strategy to meet target market needs) BusinessWeek
Move Over, Beanie Babies, Webkinz Are Coming to a Store -- and Virtual World -- Near You (successful online marketing strategy) Knowledge @ Wharton
Hot Tickets (the growing business of online ticket reselling) Fast Company
Getting Shoppers to Crave More (shopping recommendation systems) Fortune Small Business
Now, the Clicking Is to Watch the Ads, Not Skip Them (websites that uses ads as entertainment) New York Times
Putting Consumers to Work (advantages of user-generated content) Internet Retailer
Internet Domain Names the 21st Century Real Estate (the market for buying and selling domain names) USA Today
eBay Takes on Craigslist (taking on an Internet powerhouse) BusinessWeek
Endless Possibilities (trends in website design) CRM Magazine
Google, eBay Kiss and Make Up After Ad Spat MSNBC
EBay Reshapes Itself as an Easier, Cooler Place (maturing online marketplace) MSNBC
The Battle for Clicks Rages (the buying of online advertising firms) ABC News
E-commerce Link: Lights, Camera, (Sales) Action! (adding video to enhance website marketing) Target Marketing Magazine
The Man Who Owns the Internet (owner of 300,000 domains) Business 2.0
Time to Play, Money to Spend (successful websites aimed at kids) Business2.0
Designs on Success (need for a website redesign) Internet Retailer
EBay Bids For Younger Crowd WSJ StartupJournal
Officials Take on Beer-Themed Web Site (the problems with online age verification) MSNBC
Entrepreneurs Profit From Free Web Names (the domain name market) USA Today
Lost and Found (the marketing opportunties of the website error page) Entrepreneur Magazine
Generating New Sales-Spiking Buzz (using customer generated reviews) Internet Retailer
Online Sites Promote the Art of the Brter (a different type of e-commerce) Wall Street Journal (via Pittsburgh Post-Gazette)
Reaching the Under-Served Customer (website accessibility for the disabled) Stores Magazine
Tiny Slice, Big Market (success with small a niche website) Wired Magazine
Domain Names Again Become Big Business (high price of domain names) Toronto Star
Make Friends, Don't Pitch Them (trend in consumer generated content) Millward Brown
A New Wave of Web Addresses (domain name for mobile marketing) BusinessWeek
Losing Their Cool: The Downside of Expanding Hot Social Networking Sites (when growth means moving beyond original business model) Knowledge @ Wharton
Buying Sites with a Built-in Audience BusinessWeek
Real-Life RSS Marketing (ideas for using RSS as a marketing tool) ClickZ
Smooth Landings (tips for effective landing pages) Multichannel Merchant
YouTube: Waiting For The Payoff (determining the revenue model) BusinessWeek
Staking a Claim on Domains Beyond Dot-Com (demand for international domain names) Business 2.0
Universal to Launch Ad-Supported Free Music Download Site ECommerce Times
MySpace Cowboys (story behind hot Internet company) Fortune
Blogging for Big Bucks (making money off blogs) Business 2.0
Bands Bypass Radio, CDs to Create Virtual Buzz (new ways to promote music) Star-Ledger (via Seattle Times)
Web-Bartering Enters New Era (trading products) Christian Science Monitor
All the Good URLs Have Been Taken (the reality of buying domain names) WSJ Startup Journal
Generic Domain Names New Search Engine Gold Mine (cashing in on direct navigation search) Miami Herald
Redefining the RSS feed (discussion of RSS history and business model) Business2.0
The Seven Biggest Online Marketing Mistakes ClickZ
Effective Cross-Selling Online ClickZ
Netflix Manuever Draws Legal Fight (how company works - audio clip) NPR
Tips for Marketing with RSS iMedia Connection
Cheaper Pay-Per-Click Rates: Using Alternate Engines ECommerce Guide
Building Good Web Buzz (ideas for low cost Internet promotion) BusinessWeek
Paid Content Growth: Sky's the Limit? (paying for online information) ECommerce Times
Attention, Shoppers (behind the scene price comparison software) Inc. Magazine
Sellers of Internet Addresses Surf For and Get Some Big Payoffs (the market for domain names) USA Today
How to Measure Online Marketing Success Chief Marketer
eBay's Rhine Gold (eBay in Germany) BusinessWeek
Google to Broker Online Book Sales Cnet News.com
A Risk-Free Recipe for Success on eBay (being an eBay marketer) Business2.0
Why You Should Turn to RSS Chief Marketer
MySpace: A New Online Star That Isn't Google Pittsburgh Post-Gazette
Anatomy of an Online Incentive Program Incentive Magazine
Pixel-Ad Entrepreneur Closes With an Auction (unique internet marketing concept) WSJ Startup Journal
Online Synergy (integrating online marketing) Target Marketing Magazine
Online Library Isn't Ready to Give Up Yet (struggles of an online company) Houston Chronicle
Burning Sensation (Internet success story) Fortune
Don't Call It Spyware (Internet tracking software) Wired
About 25 Million People Have Used the Internet to Sell Something (available as PDF report) Pew Internet & America Life Project
The Beauty of Simplicity (advantages of simple website design) FastCompany
Some Find New Money in Web Domain Names WSJ Startup Journal
Industrial Market Untapped Online ClickZ
The Hit Factory (building awareness through social networking) Wired
RSS - Crossing the Mainstream (PDF whitepaper) Yahoo
Are Blogs Marketers' New e-Tool? Sun-Sentinel
Know Thyself: Online Branding Tells All SearchCIO
You've Got Freebies as AOL Opens Up Boston Globe
Tapping E-Zines To Reach an Audience Startup Journal
Broadband Living Creates Marketing Opportunities ClickZ
Company Bypasses Cookie-Deleting Consumers InternetWeek
Google's AdSense a Bonanza for Some Web Sites USA Today
When Done Right, Targeted Marketing Can Help Build Trust Computerworld
Behavioral Marketing 101: Defining the Terminology ClickZ
Going Commercial, Very Carefully BusinessWeek
Micropayments On The Rise ClickZ
Online Social Networks and the Profit Motive E-Commerce Times
A Name For All Domains internetnews.com
Marketing in the Age of the User DM News

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