Internet Marketing

Email Marketing and Newsletter Marketing

Email has become both the most effective marketing medium to emerge since the introduction of television and the most annoying medium for conveying an advertising message. Yet the use of email in marketing is not limited to advertising. Email can be used in other ways such as to improve customer service and to help close a sale. In this section we provide resources that examine email as a marketing tool.

Marketing Stories for Topic Area

E-mail Newsletters Seek Riches in Niches Los Angeles Times
The New Obstacles to E-Mail Delivery (concerns for email marketing) Internet Retailer
How Lifetime Value is Used to Evaluate E-mail Customer Marketing Strategy DM News
Email Marketing Tools That Are Easier to Use (tools for smaller marketers) WSJ StartupJournal
Four Ways to Grow Your E-mail List: Get Offline Customers to Go Online Multichannel Merchant
Spam Flooding E-Mail Inboxes Pittsburgh Post-Gazette

Click Here to See All 32 Stories for Topic Area

The Weblinks Collection

B-toB Magazine Interactive Marketing Guide *Yearly report (in PDF format) aimed at B-to-B marketers that contains research and list of vendors and service providers in the areas of email marketing, ad networks, search and more.
ClickZ Email Marketing *Contains a nice, frequently updated collections of articles on email marketing aimed at both consumers and B-to-B.
Handbook of E-Zine Publishing *Nicely presented list of ideas for creating an email newsletter or magazine which can then be supported by email ads.