Internet Marketing

Search Engine Marketing Strategy, Rankings and Keywords

Information and resources related to how marketers can utilize Internet search engines (SEs) as an effective tool in Internet marketing strategy. Coverage includes developing effective keywords, improving site design and useability, and much more.

Principles of Marketing Tutorials
This Topic Area is also Mentioned in the Following KnowThis.com Tutorials: Accessible URLs Site Navigation for SEM How to Find Keywords Page Content for SEM Page Title for SEM Click Here to See List of All Principles of Marketing Tutorials

Marketing Stories for Topic Area

Eight Keyword Research Mistakes That Are Costing You Money (keywords for search marketing) Search Engine Land
Six Mistakes B2B Marketers Continue to Make With Organic Search SearchEngineLand
5 Reasons Why Rankings Are A Poor Measure Of Success (caution on looking too closely at search rankings) Search Engine Land
Free, But Not Easy (importance of link building for SEM) Internet Retailer
10 Steps for Improving Search Rankings ECommerce Guide
Global SEM B to B Magazine

Click Here to See All 53 Stories for Topic Area

The Weblinks Collection

B-toB Magazine Interactive Marketing Guide *Yearly report (in PDF format) aimed at B-to-B marketers that contains research and list of vendors and service providers in the areas of email marketing, ad networks, search and more.
ClickZ - SE Marketing *Weekly tips for getting the most out of search engine marketing.
Cre8asite Resource Library *The first page, and most of the site, will take a while to decipher since it is loaded (maybe overloaded!) with information. But those who persist will find good information to help get better SE rankings.
Google Groups - Public Support Forum *Anyone who is looking to learn more about the workings of Google may want to look at this newsgroup discussion forum that attracts many SE questions and good expert level answers.
Google Search Trends *The power of Google's database is put to work with this tool that offers a look at trends for search terms going back several years. By entering a search term it presents a graphical representation of searches by month. Also allows for analysis by region and even cities in a region. Could be very useful for determining the location of new markets or test markets, seeing what's hot and what's not, and for identifying when sales of cyclical products may be changing.
Keyword Suggestion Tool *For Internet marketers looking to learn the keywords that users are most likely to enter in a search engine, this tool from Digital Point may come in handy. Entering a keyword will show how popular the term is in both Yahoo search and in searches tracked by the popular Wordtracker search tracking product. Results also provide a listing of other terms users enter that contain the keyword.
Link Popularity Checker - Marketleap *Neat little tool that will compare link popularity in several top SEs for up to four different websites.
Search Engine Guide *Among this site's features is a marketing-oriented newsletter, search terms information and other SE marketing strategies.
Search Engine Land *Blog-style site that offers a wide-range of articles and postings from leading search engine marketing experts.
Search Engine Watch *An informative and highly detailed site on the workings of SEs. Good stuff on the free part of the site but better material can be found in the subscriber area.
Thumbshots Rankings *Very neat SE comparison tool that is ideal for SE optimization. Can compare how two engines rank the same keyword and can even see where a particular website shows up on each.

Fundamentals of Search Engine Marketing Tutorial
Find extensive coverage of SEM in our ongoing highly detailed Fundamentals of Search Engine Marketing tutorial. Click Here for Tutorial