Announcing an Extension of Our Marketing Stories
One of the longest running features offered on KnowThis.com is our Latest Marketing Stories. This feature, which provides information and links to marketing stories found on newspaper, magazine and other media websites, was first introduced in 2004 and today we have cataloged nearly 5,000 stories.
Our intention all along with Marketing Stories is to highlight a wide-range of interesting and relevant information. We are not looking to add all possible marketing stories that we come across, only those that we feel visitors to our site will find useful.
Today we are pleased to announce an expansion of our Marketing Stories. A new Stories For This Tutorial features will display stories associated with each of our Marketing Tutorials. The stories are pulled from the Latest Marketing Stories and are presented in date order with the most recent postings presented first.
We believe this feature will enhance the Marketing Tutorials by providing readers with a quick link to real-world examples for a particular marketing topic.
Major Site Update for KnowThis.com
Today we are happy to introduce a number of changes to KnowThis.com. Yes, it has taken quite a bit of time to complete the updates, but we believe the changes will be welcomed by our site visitors. Here is a list of the major changes:
- New Website Layout - The website has been redesigned with a new logo, new menus, and an entirely new front page. The layout should work well no matter on what type of device it is viewed.
- New Marketing Insights Section - We have created three new content areas that we call Marketing Insights. These areas are directed to our three main visitor groups - Marketing Professionals, Marketing Educators and Marketing Students. The vast majority of content that we previously posted to our Marketing Blog section will now appear in Marketing Insights. We have also redirected many of our past blog postings to these sections. While the Marketing Blog section remains, it will primarily be for KnowThis.com news and information.
- New Downloadable Marketing Mini-Cases - Within our Marketing Educators area we are rolling out a new Marketing Mini-Cases feature (coming soon). These cases, which will cover a wide-range of marketing topics, can be easily downloaded by students at very reasonable cost (most for less than US $2.00). For eligible educators interested in a case we offer a free review copy and case support material.
- More Enhancements to Come - These are just a few of the changes we have made. We have several more planned over the next few months.
We Are Still Here!
As some have noticed, we have not posted in nearly two months but that is because we are working on a vastly improved website. Starting in July, we will be introducing a number of new features and also a new site design, including a new logo. The changes are intended to address even more marketing issues and appeal to a wide-range of marketing interests.
So watch for our updated site in a few weeks.
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Latest Marketing Stories
- Inside Sears' Death Spiral: How an Iconic American Brand Has Been Driven to the Edge of Bankruptcy (insights into a struggling retailer) Business Insider
- The Power of Positive Surveying (advantages of asking customers what they like about a company) Harvard Business Review
- Marijuana Shops Are Trying to Look Like the Apple Store (the evolution of a nascent industry) Los Angeles Times
- How Customers Perceive a Price Is as Important as the Price Itself (understanding how customers really view product pricing) Harvard Business Review
- Facebook Advertisers Now Have More Ways to Create Retargeted Ads (example of how online advertising continues to become more targeted) Adweek