As some have noticed, we have not posted in nearly two months but that is because we are working on a vastly improved website. Starting in July, we will be introducing a number of new features and also a new site design, including a new logo. The changes are intended to address even more marketing issues and appeal to a wide-range of marketing interests.
So watch for our updated site in a few weeks.
We are happy to announce that two new search features have been added to KnowThis.com. The first feature, called Search the Marketing Stories Archive, allows site visitors to search our vast and growing collection of over 4,500 Marketing Stories dating back to 2004. For each story, the archive contains the title, source and link to the original story (note: not all links may still be active). In most cases, the information also contains a brief annotation connecting a story to a marketing topic.
Both search features allow for Boolean searches. Additionally, results are presented in reverse date order, with the most recent additions to an archive appearing first.
We believe both search options will prove quite useful for market researchers, educators, students, journalists and others looking for past marketing information.
Our overall site search, handled by Google, remains for searching other areas of KnowThis.com, such as our Principles of Marketing Tutorials.
Today we are happy to introduce our new-look website. After much work, KnowThis.com has undergone significant upgrades, which we hope will make the site easier to use with much faster access. The upgrading took most of the summer since the transition required us to revamp a number of sections of the site. For tablet users, one of the goals of the upgrade was to make the site display properly. We have hopefully accomplished that.
Another benefit of the upgrade is that we will now be able to return to offering more in-depth coverage of Marketing Stories. In early 2013, we had discontinued posting comments related to current marketing stories for several reasons including time constraints in creating the posts and issues with formatting. We believe the new software running our site will help address these issues.
One downside of our upgrade is that most of our webpage addresses have changed. While this is not something that should affect how visitors’ access the site, it does affect the numbers that appear on our social media buttons, which are linked to a specific page location. Essentially, all of our social media numbers for individual pages will now be reset to 0. Considering some of our pages had hundreds of positive mentions, this loss is disappointing. However, we are confident these numbers will rise again.
Aside from the issue with the social media counts, we believe the new look will provide a more enjoyable experience for our visitors. As always, any suggestions are welcomed.
Image by Enokson
KnowThis: Marketing Basics Book
$30 for Print (420 pages)
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Latest Marketing Stories
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- Top 100 Retailers 2016 Stores Magazine
- Everybody Likes Coupons Except When They Make You Work (drawbacks of newer couponing method) Knowledge @ Wharton
- Olympics Ease an Ad Blackout, and Brands Flood the Field (change benefits athletes' sponsors) New York Times