Latest Marketing Stories
- Burger King’s New Ad Tries to Trigger Your Google Home, Backfires (creative ad catches attention of Google and they did not like it) NBC News
- How Pharma Companies Game the System to Keep Drugs Expensive (pricing strategies of drug companies) Harvard Business Review
- How Cava Uses Data To Redesign Restaurants (technologies that can help with store design) Fast Company
- How Mary Dillon Turned Ulta Beauty Into The Leading Cosmetics Retailer (insight into retail strategies) Fast Company
- Gillette Is Finally Slashing Its Crazy Razor Prices (example of competition forcing a pricing change) Time
KnowThis: Marketing Basics Book
$30 for Print (420 pages)
$9.99 for eBook
KnowThis: Marketing Basics, 2nd Edition offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing.This book includes more than 60% new material not found on KnowThis.com.
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