Principles of Marketing's FREE textbook quality Principles of Marketing tutorial series offers the Web's most detailed coverage of marketing. The tutorials focus on the key concepts and functions that are common to most marketing situations no matter an organization’s size, industry, or geographic location.

The tutorials are ideal for business students and teachers, anyone who lacks an understanding of key marketing concepts, and even professional marketers who are in need of a quick refresher on the subject.

Each tutorial allows visitors to to provide comments.  We encourage you to do so.  In this way we can continue to build these tutorials into the best available on the Internet.

To access our tutorials, click on one of the Principles of Marketing topics listed below.


In 2004 began building a database of Marketing Stories drawn from magazines, newspapers, news sites, blogs and other Internet websites. To date over 4,500 stories have been compiled with more added each week. Stories cover a wide-range of marketing topics and are categorized by topics found within our Principles of Marketing Tutorials.

Stories found within the Marketing Stories Archive contain links to the original story and in many cases (but not all) are still freely accessible. For stories that are no longer accessible we offer advice for accessing these on this page.

To find a story we offer two methods:

  1. Click on one of the Marketing Stories topics listed below..
  2. Use the search feature found below. We recommend using phrase searching (e.g., mobile advertising) rather than single word searches (e.g., advertising).



In this area we have compiled lists and links to selected resources dealing with marketing groups, publications and research sites.  To access a list, click on a link below.


Since 2009 the's Marketing Blog has offered insights on current events shaping the marketing field. The majority of information found in the KnowThis Marketing Blog relates to stories found in popular business magazines, newspapers and websites. Each Blog post is categorized by one or more topics.

To access a Blog post related to a topic, click on one of the links listed below.

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