Advertising

Television Ads Are Not Just for TV Anymore

The Elements of a Good Slogan

How to Determine the Credibility of Celebrity Endorsers

British Television Finally Accepts Paid Product Placement

How Auto Companies Are Reworking the Minivan to Make it Cool

What’s Really Behind the Popular Old Spice Ad?

Infomercial Marketer Tries Old-School Advertising Approach

Foursquare Geo-Social Network Captures Marketer’s Attention

Readers and Advertisers Flee and Newspapers Wonder What to Do

Happy Days Are Here Again, So Say Advertisers

Measurement Issues With Location-Based Video Networks

How Marketers Are Ambushing Event Sponsorship Restrictions

Can You Guess the Top Brand Characters?

The Right Way to Compare Web Advertisements

Drilling Down to the Problems with Web Analytics

For Advertising Networks an Icon Worth Considering

Once Again Marketers Get a Whiff of Scent Marketing

Consumer Reports Challenges Quality of Infomercial Products

Is Google Really This Nice?

The Questionable Practice of Research as Promotion

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