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Television Ads Are Not Just for TV Anymore
The Elements of a Good Slogan
How to Determine the Credibility of Celebrity Endorsers
British Television Finally Accepts Paid Product Placement
How Auto Companies Are Reworking the Minivan to Make it Cool
What’s Really Behind the Popular Old Spice Ad?
Infomercial Marketer Tries Old-School Advertising Approach
Foursquare Geo-Social Network Captures Marketer’s Attention
Readers and Advertisers Flee and Newspapers Wonder What to Do
Happy Days Are Here Again, So Say Advertisers
Measurement Issues With Location-Based Video Networks
How Marketers Are Ambushing Event Sponsorship Restrictions
Can You Guess the Top Brand Characters?
The Right Way to Compare Web Advertisements
Drilling Down to the Problems with Web Analytics
For Advertising Networks an Icon Worth Considering
Once Again Marketers Get a Whiff of Scent Marketing
Consumer Reports Challenges Quality of Infomercial Products
Is Google Really This Nice?
The Questionable Practice of Research as Promotion
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